YAZIO

Influencer Marketing

• Drive the expansion of the UK market through influencer marketing, building a strong brand presence from the ground up
• Own end-to-end influencer partnerships: sourcing, outreach, negotiation, onboarding, briefing and relationship management
• Identify and engage new partners, and evaluate brand fit based on content, audience and KPIs
• Analyze campaign performance, derive insights and continuously optimize partnerships
• Develop and scale processes for the partnerships function, including automation and workflow improvements
• Conceptualize and execute creative, high-impact influencer campaigns
• Represent the brand at influencer events, industry gatherings and conferences
• Manage external agencies and oversee operational topics (contracts, invoicing, documentation)
• Focus mainly on influencer partnerships, with occasional involvement in B2B/brand collaborations

Influencer Manager

Marketing Operations

• Own and optimize the operational backbone of the User Acquisition (UA) Unit, ensuring scalable, efficient and clearly documented processes across Performance, Partnerships, CRM and ASO.
• Lead cross-functional growth projects in close collaboration with Product, Tech and Analytics - from planning to execution and rollout.
• Take full ownership of the UA MarTech stack, including tracking, attribution, automation tools and integrations, acting as the primary point of contact for automation and tooling topics.
• Identify automation opportunities across workflows, implement AI-powered solutions and ensure successful adoption across teams.
• Continuously evaluate tools, processes and workflows to drive operational excellence and scalable impact.
• Reduce operational overhead for the Director of User Acquisition, enabling stronger focus on strategy, leadership and growth initiatives.
• Play a key role in shaping how User Acquisition operates as we grow - this is a build-and-scale role, not a maintenance one.

Influencer Manager

Marketing Operations – Automation Manager