Digital Marketing Manager
Learning Technologies Group plc
Job Level
JuniorMid-Level
About the role
- Strategize, set up, monitor, and optimize PPC campaigns across various platforms (Google Ads, Meta Ads) for real estate companies in the US and internationally
- Continuously monitor, optimize, and report on campaign performance, proposing strategies aligned with each company’s goal
- Adjust campaigns and manage budget allocation based on performance metrics, optimizing bid strategies for maximum efficiency
- Set up and manage measurement tools, including conversion tracking, tag implementation, event/conversion creation, and audience list building
- Conduct keyword research and recommend corresponding implementations
- Develop compelling ads and run A/B tests to optimize performance
- Track and report key metrics, progress, and account activity
- Analyze data from web analytics and translate it into actionable insights for advertising campaigns
- Perform competitor and market research to identify new opportunities
- Manage multiple client accounts simultaneously
- Stay up-to-date with the latest trends in paid advertising, leveraging new tools and best practices to enhance campaign efficiency.
Requirements
- 2+ years of proven experience in creating, managing, and optimizing PPC campaigns, with a focus on Google Ads and Meta Ads
- Bachelor’s degree, preferably in PR, Marketing, Advertising, Communication, Journalism, or related fields.
- A strong passion and enthusiasm for paid advertising and digital marketing
- Solid understanding of digital marketing principles, channels, and methods
- Strong analytical mindset with the ability to interpret data and translate it into strategic actions
- In-depth understanding of PPC KPIs and campaign success metrics
- Knowledge of other Google products such as Google Analytics and Looker Studio
- Excellent organizational and time management skills
- Strong attention to detail
- Good command of the English language
- Familiarity with other advertising platforms is a plus
- Previous experience with Google Tag Manager is a plus
