Smart Working

B2B Performance Marketing Specialist

Smart Working

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇷🇴 Romania

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Job Level

Mid-LevelSenior

About the role

  • Run and optimise LinkedIn Ads and Google Ads campaigns to drive qualified leads.
  • Develop and execute A/B and multivariate tests across ad creatives, messaging, and landing pages.
  • Test, scale, and refine campaigns for maximum ROI.
  • Conduct keyword and audience research to refine targeting.
  • Track, report, and optimise based on performance metrics.
  • Collaborate with sales and marketing colleagues to align campaigns with commercial goals.
  • Contribute ideas for additional channels (SEO, email, content) as a bonus, but core focus will be paid digital ads.

Requirements

  • 3+ years running performance marketing campaigns in a B2B setting, with proven success in LinkedIn Ads and Google Ads.
  • Strong analytical skills with experience managing significant ad budgets.
  • Track record of driving pipeline or revenue growth from digital ads.
  • Hands-on, detail-oriented, and data-driven.
  • Experience in B2B SaaS, tech, or high-growth businesses preferred.
  • SEO, email marketing, or content knowledge = a nice bonus.
Benefits
  • Hands-On Impact: You’ll directly own our digital ad campaigns and drive measurable results.
  • Global Reach: Your work will help companies worldwide discover and engage with Smart Working.
  • Growth Energy: We move fast, test constantly, and get excited by performance data.
  • Ownership Culture: You’ll have autonomy, responsibility, and the opportunity to make a real difference.
  • Remote-First Flexibility: Work from India with full flexibility.
  • Career Growth: Be part of a high-growth, globally scaling business.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
LinkedIn AdsGoogle AdsA/B testingmultivariate testingkeyword researchaudience researchperformance metricsdigital advertisingSEOemail marketing
Soft skills
analytical skillsdetail-orienteddata-drivencollaborationcommunication