XTM International

Chief Marketing Officer

• Build and support end-to-end marketing campaign assets including email copy, ad variations, landing page content, and promotional materials
• Use AI-assisted workflows to accelerate campaign ideation, copy creation, testing, and optimization
• Support execution across multiple concurrent marketing initiatives and campaigns
• Generate and maintain campaign performance reporting including lead generation, engagement, conversion, and traffic metrics
• Use AI-assisted analysis workflows to identify trends, opportunities, and optimization recommendations
• Support ongoing campaign performance reviews and reporting processes
• Manage, edit, and maintain website content to ensure alignment with campaign messaging, product positioning, and brand standards
• Collaborate with marketing stakeholders to update web pages and support campaign launches
• Support implementation of on-page SEO best practices to improve organic search visibility and discoverability
• Identify opportunities to improve website usability, content structure, and user experience
• Collaborate with growth and marketing teams to implement optimization recommendations
• Assist with execution of product launches, feature announcements, and customer engagement campaigns
• Support cross-sell and upsell marketing initiatives through coordinated campaign execution
• Collaborate with internal stakeholders to improve campaign engagement and lifecycle marketing performance
• Support campaign coordination across multiple teams and channels
• Help maintain organized marketing workflows, timelines, and operational processes
• Support execution of user review and engagement campaigns across platforms such as G2, Capterra, Reddit, and relevant industry communities
• Develop supporting campaign assets including outreach copy, social content, email communications, and engagement materials
• Collaborate with Customer Success teams to support advocacy and customer engagement initiatives
• Assist in amplifying brand visibility through coordinated digital marketing and awareness activities
• Support content distribution and campaign promotion across owned and external channels
• Use generative AI tools to improve execution speed, content production, workflow automation, research, and reporting efficiency
• Continuously explore new AI-assisted workflows and emerging technologies to improve marketing scalability and operational performance
• Apply AI thoughtfully while maintaining quality, consistency, and accuracy across deliverables

Marketing Executive

• Write and produce high-impact marketing collateral including ebooks, white papers, blog posts, case studies, customer stories, and thought leadership content
• Translate technical product capabilities and industry topics into engaging, audience-friendly narratives
• Support demand generation campaigns with compelling content tailored to different funnel stages
• Create engaging copy for social media channels to increase brand visibility and audience engagement
• Draft copy for email marketing campaigns, nurture workflows, and promotional assets
• Support campaign messaging consistency across multiple marketing channels
• Draft, edit, and maintain website content aligned with product messaging, campaign priorities, and SEO best practices
• Collaborate with marketing stakeholders to update and optimize landing pages and web copy as campaigns evolve
• Ensure content accuracy, consistency, and quality across digital touchpoints
• Optimize content for SEO, GEO, and AEO principles to improve organic visibility and discoverability
• Support implementation of content optimization recommendations based on keyword research and performance insights
• Use generative AI tools to accelerate content ideation, drafting, summarization, repurposing, and editing workflows
• Apply AI-assisted processes to improve speed, scalability, and operational efficiency while maintaining content quality
• Repurpose webinars, reports, research, and long-form assets into short-form content, social posts, infographics, and multimedia scripts
• Support distribution of content across owned, earned, and partner channels
• Coordinate publishing schedules and assist with campaign execution across platforms
• Track content engagement and performance metrics to identify optimization opportunities
• Use analytics and marketing insights to understand audience behavior and improve future content performance

Content Marketing Executive

Sales Development Rep

• Identify and research prospective customers through outbound and inbound channels
• Conduct outreach via email, phone, LinkedIn, and other platforms to generate interest
• Qualify leads based on ideal customer profiles and business needs
• Schedule discovery meetings and product demos for Account Executives
• Maintain accurate and up-to-date records in the CRM (HubSpot)
• Collaborate closely with Marketing and Sales teams to optimize messaging and campaigns
• Consistently meet or exceed activity, pipeline, and meeting-setting targets
• Learn and effectively communicate our product value proposition and use cases

Marketing Executive

Content Marketing Executive

Sales Development Representative – SDR