Content Marketing Executive

XTM International

Content Marketing Executive creating high-quality B2B marketing content at XTM. Collaborating across teams to enhance brand awareness and pipeline growth through AI-assisted workflows.

Posted 5/29/2026full-timeAthens • 🇬🇷 GreeceJuniorMid-LevelWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

content marketingdigital copywritingSEO best practicescontent optimizationB2B marketing contentemail marketingsocial media copyanalyticsgenerative AI toolscontent performance metrics

Soft Skills

strong writingattention to detailproject managementorganizational skillscollaborationownershipfast-paced environment adaptabilityeditingproofreadingcommunication

Tools & Technologies

HubSpotCMS platformsmarketing automationcontent performance analytics toolsAI-assisted toolsdigital touchpointslanding pagesmultimedia scriptscampaign execution platformscontent distribution channels

Industry Keywords

SaaSlocalizationB2B technologydemand generationgrowth marketingcontent repurposingaudience engagementcampaign messagingcustomer storiesthought leadership content

About the role

Key responsibilities & impact

Write and produce high-impact marketing collateral including ebooks, white papers, blog posts, case studies, customer stories, and thought leadership content
Translate technical product capabilities and industry topics into engaging, audience-friendly narratives
Support demand generation campaigns with compelling content tailored to different funnel stages
Create engaging copy for social media channels to increase brand visibility and audience engagement
Draft copy for email marketing campaigns, nurture workflows, and promotional assets
Support campaign messaging consistency across multiple marketing channels
Draft, edit, and maintain website content aligned with product messaging, campaign priorities, and SEO best practices
Collaborate with marketing stakeholders to update and optimize landing pages and web copy as campaigns evolve
Ensure content accuracy, consistency, and quality across digital touchpoints
Optimize content for SEO, GEO, and AEO principles to improve organic visibility and discoverability
Support implementation of content optimization recommendations based on keyword research and performance insights
Use generative AI tools to accelerate content ideation, drafting, summarization, repurposing, and editing workflows
Apply AI-assisted processes to improve speed, scalability, and operational efficiency while maintaining content quality
Repurpose webinars, reports, research, and long-form assets into short-form content, social posts, infographics, and multimedia scripts
Support distribution of content across owned, earned, and partner channels
Coordinate publishing schedules and assist with campaign execution across platforms
Track content engagement and performance metrics to identify optimization opportunities
Use analytics and marketing insights to understand audience behavior and improve future content performance

Requirements

What you’ll need

2–3 years of hands-on experience in content marketing, digital copywriting, corporate marketing, or a related field
Experience creating B2B marketing content across multiple formats and channels
Strong writing portfolio demonstrating the ability to produce blog posts, social content, landing pages, case studies, ebooks, or similar assets
Familiarity with SEO best practices and content optimization principles
Basic familiarity with marketing automation and CMS platforms such as HubSpot is a plus
Active daily user of AI-assisted tools and workflows
Comfortable using generative AI tools to improve content ideation, research, editing, and production efficiency
Strong understanding of where AI workflows add value while maintaining quality and accuracy
Excellent English writing, editing, and proofreading skills with strong attention to detail
Comfortable managing multiple projects simultaneously in a fast-paced environment
Highly organized with strong ownership and follow-through
Able to work collaboratively across marketing, product, and creative teams
Nice to Have: Experience working in SaaS, localization, AI, or B2B technology environments
Familiarity with content performance analytics tools
Experience supporting demand generation or growth marketing initiatives
Experience repurposing multimedia or webinar content into campaign assets

Benefits

Comp & perks

Work at the intersection of AI, content, and global technology marketing
Help shape how AI-assisted content workflows scale within a global SaaS company
Collaborate with talented marketing, product, creative, and leadership teams
Gain exposure to international markets, enterprise customers, and global campaigns
Experiment with modern content workflows, AI tools, and emerging marketing technologies
Grow your career through continuous learning and development opportunities
Competitive compensation & benefits designed to support your professional and personal growth