Xsolla

Director of Global SEO

Xsolla

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $120,000 - $195,000 per year

Job Level

Lead

Tech Stack

JavaScriptNext.jsReact

About the role

  • Build and execute a full-stack SEO strategy supporting global awareness, lead generation, and revenue goals.
  • Lead SEO planning for the xsolla.com re-launch and our entire web presence, ensuring technical excellence and a future-ready architecture.
  • Champion SEO across departments, embedding it into Product, Engineering, Content, and Design workflows.
  • Oversee site architecture, crawlability, structured data, Core Web Vitals, and international SEO.
  • Lead large-scale migrations, URL mapping, and hreflang implementations for multilingual markets.
  • Collaborate with developers to ensure SEO performance is engineered into the site from day one.
  • Drive content strategies for high-value B2B, SaaS, and e-commerce keywords.
  • Ensure all copy follows Xsolla’s Shadow Hero voice — positioning the audience as the hero, not us.
  • Partner with Creative and Product Marketing to develop SEO-rich landing pages, case studies, and product hubs.
  • Define and track KPIs tied to organic traffic, engagement, lead quality, and revenue impact.
  • Use GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and other tools to monitor and improve performance.

Requirements

  • 8+ years SEO experience, including at least 3 years in a leadership role managing enterprise-level, multilingual websites.
  • Proven results in B2B, SaaS, and e-commerce SEO.
  • Expertise in technical SEO, site migrations, and Core Web Vitals.
  • Strong grasp of content marketing, conversion optimization, and analytics.
  • Experience leading SEO during high-profile website re-launches.
  • Comfort working with headless CMS and JavaScript frameworks (React, Next.js).
  • A strategic yet hands-on approach — able to set vision and get into the details when needed.