Xsolla

Director of Marketing – Partner Network, Lightstream

Xsolla

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Lead

About the role

  • Co-develop and operationalize integrated marketing strategy for Xsolla Partner Network and Lightstream, supporting ecosystem-wide initiatives across Xsolla Mall, x.la and emerging verticals.
  • Translate strategic direction into campaign roadmaps, briefs, milestones, and measurable KPIs.
  • Ensure marketing execution supports key productivity drivers: creator acquisition, campaign velocity, operational efficiency, and influencer engagement.
  • Act as connective tissue between strategy and execution, ensuring high-quality delivery across all workstreams.
  • Provide thought leadership in creator engagement, product evolution, competitive positioning, and content strategy.Contribute to future marketing team design and phased expansion across CRM, Social, Community, and Content.
  • Lead creator marketing programs from concept through execution and reporting.
  • Develop and scale creator partnerships across Twitch, YouTube, TikTok, and emerging platforms.
  • Architect multi-channel creator campaigns and negotiate partnerships aligned to growth objectives.
  • Partner with Product, Product Marketing, Creator Success, and BD to align creator programs with platform features, partner needs, and engagement workflows.
  • Build reporting models to measure ROAS/ROI, audience lift, attribution accuracy, and creator impact.
  • Collaborate with CRM, Social, and Community teams to build lifecycle and nurture flows that increase creator retention, Lightstream subscriptions, and Partner Network sign-ups.
  • Reintroduce and scale Partner Network and Lightstream’s social presence, ensuring consistency, brand integrity, and content velocity.
  • Partner with BI and Analytics teams to track funnel performance, creator activation, content attribution, and LTV.
  • Work with UA/Paid Media on pilot programs and creative testing.
  • Support content strategy across short-form, long-form, and campaign-specific content.
  • Partner with Product and Product Marketing to translate creator insights into messaging, positioning, and roadmap alignment.
  • Support GTM readiness for new product features, Lightstream updates, and partner launches.
  • Work with BD and Product Marketing to deliver co-marketing programs that drive adoption and engagement.
  • Coordinate with PR, Events, Integrated Marketing, and Regional teams to ensure unified storytelling across channels.
  • Own the marketing operating model across Partner Network and Lightstream, including campaign intake, prioritization, workflow design, GTM documentation, and approvals.
  • Drive execution across all marketing workstreams ensuring predictability and performance.
  • Manage multi-channel budgets (creator incentives, paid pilots, content production, CRM/tools, regional programs) aligned with KPI gates and ROI expectations.
  • Mentor and guide team members, fostering a culture of accountability, innovation, and collaboration.
  • Partner with Operations, BI, and Data to ensure reporting clarity, attribution accuracy, and performance visibility.

Requirements

  • 10+ years of progressive marketing experience in gaming, creator marketing, entertainment, or related fields
  • Demonstrated expertise in influencer/creator marketing, global program management, and performance measurement
  • Experience collaborating with AAA studios, publishers, or high-profile gaming brands
  • Strong foundation in growth, lifecycle, content, and social marketing
  • Proficiency with GA4, Sprout, CRM systems, Mailchimp/Braze, and analytics dashboards
  • Proven success managing complex cross-functional stakeholders and multi-channel budgets
  • Exceptional written, verbal, and executive communication skills
  • Preferred: Experience in hybrid B2B2C ecosystems (developer + creator).Exposure to SaaS or subscription-based product marketing.
  • Familiarity with global creator markets across Americas, EMEA, and APAC.
  • Experience building or leading small, high-performing teams in fast-paced environments.
Benefits
  • 100% company-paid medical, dental, and vision plans
  • Unlimited Flexible Time Off
  • Personalized career roadmap for each employee
  • Investment in professional development through training and educational opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcreator marketingglobal program managementperformance measurementgrowth marketinglifecycle marketingcontent marketingsocial marketingcampaign managementbudget management
Soft Skills
communication skillscollaborationleadershipmentoringaccountabilityinnovationstrategic thinkingproblem-solvingteam managementstakeholder management