WRS Health

Marketing Brand Strategist

WRS Health

contract

Posted on:

Origin:  • 🌎 Anywhere in the World

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Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • WRS Health is a cloud-based SaaS Electronic Health Record and Practice Management System for independent medical practices in the United States.
  • Shape and elevate brand positioning across all touchpoints.
  • Lead the development and execution of brand strategy to strengthen awareness, engagement, and trust in the company and products.
  • Define and maintain brand voice, positioning, messaging pillars, and visual identity.
  • Collaborate across teams to translate technical features into clear, benefit-driven messaging and serve as the primary liaison between product and marketing.
  • Lead creative direction for key brand campaigns and product launches and own first-touch brand messaging for new features.
  • Conduct competitive and audience research, including audience segmentation, and maintain brand assets (style guides, logos, product collateral).
  • Partner with content, design, and digital marketing teams to ensure brand consistency across campaigns and touchpoints.
  • Support internal branding initiatives to align employees with company mission and values.
  • Analyze brand performance metrics and ensure communications comply with healthcare regulations and industry standards (HIPAA, FDA, etc.).

Requirements

  • 5+ years of experience in brand strategy, preferably in healthcare, health-tech, or B2B SaaS industries.
  • Proven success in developing and launching brand strategies or campaigns.
  • Strong understanding of the healthcare ecosystem, digital health trends, and patient/provider needs.
  • Exceptional written, verbal, and visual storytelling skills.
  • Ability to translate complex healthcare or tech concepts into simple, human-centered messaging.
  • Experience managing cross-functional projects with creative, marketing, and product teams.
  • Experience collaborating on omnichannel marketing campaigns that deliver high value and engage target audiences successfully.
  • Experience in graphic design, brand management, and basic web development.
  • Proficiency in using brand strategy tools, audience insights, and analytics platforms.
  • Experience working with HIPAA-compliant or regulated healthcare products.
  • Familiarity with marketing analytics and automation tools (e.g., HubSpot, Marketo, GA4) and digital channels (SEO, social, paid media).
  • Bachelor's degree in Marketing, Communications, Brand Strategy, or a related field; Master's degree is a plus.