Head of Creative & Marketing – Brand Strategy, Digital Thinking, Art Direction
hurra.com™
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Lead development and execution of brand strategies that align with business objectives and resonate with healthcare audiences
- Define and maintain brand voice, positioning, messaging pillars, and visual identity
- Collaborate across product, marketing, design, and executive teams to translate technical features into benefit-driven messaging
- Lead creative direction for key brand campaigns and product launches
- Serve as primary liaison between product and marketing; own first-touch brand messaging for new products/features
- Conduct competitive and audience research, including audience segmentation
- Maintain brand assets (style guides, logos, product collateral)
- Partner with content, design, and digital marketing teams to ensure brand consistency across campaigns and touchpoints
- Support internal branding initiatives to align employees with company mission and values
- Analyze brand performance metrics and adjust strategies to improve engagement, awareness, and trust
- Ensure all communications comply with healthcare regulations and industry standards (HIPAA, FDA, etc.)
Requirements
- 5+ years of experience in brand strategy, preferably in healthcare, health-tech, or B2B SaaS industries
- Proven success in developing and launching brand strategies or campaigns
- Strong understanding of the healthcare ecosystem, digital health trends, and patient/provider needs
- Exceptional written, verbal, and visual storytelling skills
- Ability to translate complex healthcare or tech concepts into simple, human-centered messaging
- Experience managing cross-functional projects with creative, marketing, and product teams
- Experience collaborating on omnichannel marketing campaigns
- Experience in graphic design, brand management, and basic web development
- Proficiency in using brand strategy tools, audience insights, and analytics platforms
- Experience working with HIPAA-compliant or regulated healthcare products
- Familiarity with marketing analytics and automation tools (e.g., HubSpot, Marketo, GA4) and digital channels (SEO, social, paid media)
- Bachelor's degree in Marketing, Communications, Brand Strategy, or a related field (Master’s degree is a plus)
