WRS Health

Brand Strategist

WRS Health

contract

Posted on:

Origin:  • 🌎 Anywhere in the World

Visit company website
✨ AI Apply
Manual Apply

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Lead development and execution of brand strategies that align with business objectives and resonate with healthcare audiences
  • Define and maintain brand voice, positioning, messaging pillars, and visual identity
  • Collaborate across product, marketing, design, and executive teams to translate technical features into benefit-driven messaging
  • Lead creative direction for key brand campaigns and product launches
  • Serve as primary liaison between product and marketing; own first-touch brand messaging for new products/features
  • Conduct competitive and audience research, including audience segmentation
  • Maintain brand assets (style guides, logos, product collateral)
  • Partner with content, design, and digital marketing teams to ensure brand consistency across campaigns and touchpoints
  • Support internal branding initiatives to align employees with company mission and values
  • Analyze brand performance metrics and adjust strategies to improve engagement, awareness, and trust
  • Ensure all communications comply with healthcare regulations and industry standards (HIPAA, FDA, etc.)

Requirements

  • 5+ years of experience in brand strategy, preferably in healthcare, health-tech, or B2B SaaS industries
  • Proven success in developing and launching brand strategies or campaigns
  • Strong understanding of the healthcare ecosystem, digital health trends, and patient/provider needs
  • Exceptional written, verbal, and visual storytelling skills
  • Ability to translate complex healthcare or tech concepts into simple, human-centered messaging
  • Experience managing cross-functional projects with creative, marketing, and product teams
  • Experience collaborating on omnichannel marketing campaigns
  • Experience in graphic design, brand management, and basic web development
  • Proficiency in using brand strategy tools, audience insights, and analytics platforms
  • Experience working with HIPAA-compliant or regulated healthcare products
  • Familiarity with marketing analytics and automation tools (e.g., HubSpot, Marketo, GA4) and digital channels (SEO, social, paid media)
  • Bachelor's degree in Marketing, Communications, Brand Strategy, or a related field (Master’s degree is a plus)