Brand Marketing Manager
HelpGrid
full-time
Posted on:
Location Type: Remote
Location: Remote • 🌎 Anywhere in the World
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Define and communicate a clear, compelling brand narrative that highlights HelpGrid’s innovation, results, and impact.
- Shift external perception from 'call center' to 'revenue acceleration partner.'
- Secure media, PR, and speaking opportunities that showcase our thought leadership.
- Partner with leadership to create visibility on industry stages and within key communities.
- Develop high-quality content such as blogs, press releases, case studies, and social posts.
- Turn client success stories into measurable impact narratives using before-and-after metrics and ROI data.
- Keep the company website updated and aligned with our growth story.
- Support executives and team members with guidance for effective LinkedIn and social media presence.
- Build campaigns that highlight HelpGrid as a great place to work.
- Promote team wins, culture moments, and values internally and externally.
- Partner with HR and Operations to strengthen recruitment marketing and employee engagement initiatives.
- Manage freelancers or junior contributors in design, content, or social execution.
- Maintain and own the marketing calendar to ensure consistent campaign delivery.
- Track and report marketing performance metrics such as engagement, press visibility, and inbound lead growth.
Requirements
- 5–7 years of marketing experience, ideally in B2B, SaaS, or growth-stage environments.
- Proven track record in brand building, PR, events, or thought leadership campaigns.
- Exceptional storytelling and writing skills, with the ability to turn data into engaging narratives.
- Hands-on approach balanced with strategic thinking.
- Strong organizational skills and ability to lead freelancers or small teams.
- Passion for building brands that redefine industries.
Benefits
- Equal Opportunity Employer
- Committed to diversity and inclusion
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content developmentbrand buildingpublic relationsevent managementstorytellingdata analysismarketing performance metricscampaign managementsocial media strategyrecruitment marketing
Soft skills
strategic thinkingorganizational skillsleadershipcommunicationcollaborationcreativityadaptabilityteam managementpassion for brandingclient engagement