Wowza

Head of Growth, Lifecycle

Wowza

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $150,000 - $175,000 per year

Job Level

Lead

Tech Stack

SFDC

About the role

  • Build the growth system: establish attribution, reporting, and funnel visibility from first touch through closed-won.
  • Reinvent lifecycle marketing: segment and activate our database; design nurture journeys for trials, evaluators, closed-lost, and customers.
  • Turn trials into accounts: connect developer signups to companies, surface usage signals, and trigger sales-assist plays.
  • Lead ABM programs: design account-based campaigns for OEM, public sector, and healthcare targets, in collaboration with sales and partners.
  • Set field & event priorities: decide which events matter, align them to campaigns, and measure ROI; partner with event managers on execution.
  • Direct agencies: oversee SEO and digital partners, making sure their output ladders up to demand goals.
  • Partner with content: guide the editorial calendar, ensuring assets support lifecycle and ABM priorities.
  • Apply AI where it gives leverage: accelerate testing, segmentation, and reporting with measurable efficiency gains.

Requirements

  • Proven track record building attribution and lifecycle systems in HubSpot/SFDC and defending them at exec/board level.
  • Hands-on ABM experience in B2B SaaS or OEM/channel contexts.
  • Comfort bridging developer/PLG funnels with enterprise sales.
  • Experience directing SEO and digital agencies, ensuring ROI.
  • Strategic operator: able to set direction, then make it real through partners, agencies, and in-house teammates.
  • Curiosity, creativity, and drive to find pipeline in overlooked places.
Benefits
  • **Benefits & Perks**
  • - Competitive base salary: $150,000 – $175,000
  • - Generous Paid Time Off
  • - Medical, Dental, and Vision insurance (effective Day 1)
  • - 401(k) with strong company match
  • - Dependent Care FSA
  • - Employer-paid Life Insurance and AD&D
  • - Voluntary Life Insurance (Employee/Spouse/Child)
  • - Paid Parental Leave
  • - Short-Term and Long-Term Disability
  • - Training & Development opportunities
  • - Employee Assistance Program (EAP)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
attribution systemslifecycle marketingaccount-based marketing (ABM)SEOdigital marketingreportingfunnel visibilitydata segmentationsales-assist strategiespipeline development
Soft skills
strategic thinkingcollaborationcreativitycuriosityleadershipcommunicationproject managementanalytical skillsproblem-solvingadaptability
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