Head of Growth, Lifecycle
Wowza
SFDC
Senior Director, Growth Marketing
Recast Software
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $190,000 per year
Job Level
Senior
About the role
- Collaborate with product lines to design, plan, and support campaigns across multiple channels to generate pipeline, including paid media, social, and field marketing.
- Oversee marketing operations efforts, including marketing automation platform (Marketo) and contact database (ZoomInfo), and align operational efforts to team enablement, including but not limited to overseeing batch emails, nurture paths, web forms, landing pages, lead handoff, system integrations and reporting.
- Lead all field marketing efforts, including event strategy, budget allocation, cross-collaboration with GTM teams and alignment on results.
- Lead and oversee advertising strategy including SEM, retargeting and social, in collaboration with ad agencies.
- Ensure campaigns are tracked, report on results, and continuously make data-driven decisions that improve results.
- Collaborate cross-functionally with product line teams to ensure clear communication of initiatives and alignment on results.
- Manage a team of high-performing marketers, ensuring initiatives and results are aligned to department goals and company growth objectives.
Requirements
- 10+ years of B2B marketing experience, focused on lead generation strategies and leading high-performing teams.
- Experience with Salesforce, Marketo, ZoomInfo, paid channels, and website optimization
- Data-driven mindset with ability to connect marketing initiatives to sales results
- Creative thinker with willingness to proactively and constantly look for and try new ideas
- Strong written and verbal communication skills
- Ability to work independently and collaboratively in a fast-paced environment
Benefits
- The salary range for this position is $150,000-$190,000. Additionally, cash compensation for this role includes 20% annual discretionary bonus potential.
- Competitive salary
- Medical, dental, and vision
- Employer paid STD, LTD, AD&D and life insurance
- Educational assistance
- Adoption assistance
- 401k with discretionary employer contribution
- Work-life balance, flexible time off and remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketinglead generation strategiesmarketing automationdata-driven decision makingwebsite optimizationevent strategyadvertising strategySEMretargetingcross-collaboration
Soft skills
creative thinkingstrong written communicationstrong verbal communicationindependent workcollaborative workfast-paced adaptabilityteam managementproactive mindsetresults alignmentstrategic planning
