Growth Marketing

• Develop and lead the GTM agency growth strategy and positioning in close partnership with client services, marketing and key stakeholders.
• Manage and coach a consultative agency sales team fostering a high-performance culture with a focus on consultative selling, measurable impact, and new business.
• Own the sales forecast and pipeline health in salesforce; provide regular reporting and insights to leadership.
• Collaborate with marketing to shape thought leadership and lead generation campaigns, ensuring alignment with strategic sales priorities.
• Expertise in marketplace and awareness of goodways capabilities, partners and differentiation to deliver differentiated messaging.
• Identify and negotiate strategic channel and technology partnerships to accelerate growth and expand service offerings.
• Represent the voice of the market and sales needs internally sharing client feedback, competitive insights, and emerging trends to inform product/service innovation.
• One team mindset ensuring business and leads are handed off to the right teams and leaders to ensure overall success and best client outcomes.

VP, Agency Growth

VP, Growth Marketing

Growth Lead

Growth Lead

Director of Payments Growth

Growth Lead, API Platform, SaaS