Goodway Group

Growth Marketing

• Own and evolve Goodway Group’s positioning, messaging, and market narrative across brand, PR, thought leadership, events, and executive visibility.
• Build and lead a commercial marketing engine that strengthens sales enablement, improves pitch quality, and creates a repeatable stream of proof points, case studies, testimonials, and market-facing content.
• Partner closely with Business Development, leadership, and line-of-business teams to align marketing activity with growth priorities, pipeline needs, and a more unified “One Goodway” market presence.
• Lead demand generation and reputational marketing efforts that increase awareness, consideration, and qualified inbound opportunity across Goodway’s priority markets.
• Assess and evolve the marketing operating model, including team structure, workflows, tools, partner mix, and the use of AI and offshore production capabilities to improve speed, quality, and efficiency.
• Establish stronger marketing systems, operating rhythms, and prioritization, so the function is focused, measurable, and tied to business outcomes rather than reactive activity.

VP, Marketing – Growth

Manager

• Strategically plan, activate, optimize, and manage programmatic media buys aligned with the communication strategy, customer journey, and audience insights.
• Make activation choices and implementation plans based on the communication strategy and client's business goals.
• Utilize client and proprietary data to enhance targeting and adjust strategies based on performance.
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.
• Understand client's business goals and customer journey to develop comprehensive media activation plans.
• Present campaign analysis and insights to clients, addressing their concerns.
• Collaborate with other team members to optimize media across channels and platforms.
• Act as a trusted advisor to media planning and strategy teams.

Global Programmatic Media Manager

• Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy
• Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment
• Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction
• Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements
• Support adoption of new search features, betas, and automation workflows as directed by channel leadership
• Lead complex and HVC search campaigns, acting as a search extension for client teams
• Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives
• Translate performance data into clear insights, implications, and optimization recommendations
• Participate in client conversations as an execution authority, supporting performance reviews and planning discussions
• Surface risks, opportunities, and platform changes proactively
• Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
• Support Channel Coordinators through task guidance, QA, and skill development
• Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
• Contribute to documentation, testing efforts, and evolving activation standards within the search discipline
• Collaborate with Analytics to ensure measurement frameworks support optimization and learning
• Escalate complex issues, audits, or platform challenges appropriately
• Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency.

Senior Search Channel Manager

• Execute and optimize paid social campaigns across platforms and formats
• Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
• Monitor performance and adjust investment based on efficiency and effectiveness goals
• Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
• Support adoption of new features, formats, and automation workflows
• Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams
• Partner with Client Strategy to ensure social activation mirrors approved plans
• Translate performance data and creative insights into optimization recommendations
• Participate in client conversations as an execution authority
• Surface risks, opportunities, and platform changes proactively
• Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
• Support Social Channel Managers and Coordinators through task guidance and QA
• Contribute to documentation, testing efforts, and evolving activation standards
• Collaborate with Analytics to support learning and optimization
• Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
• Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency

Senior Social Channel Manager

Strategy

• Own the implementation of channel strategy, by defining channel and platform roles, investment allocation, and orchestration frameworks that ladder directly to business objectives
• Lead integrated media planning across full-funnel channels, ensuring strategies reflect audience insights, competitive signals, and category dynamics
• Serve as a strategic advisor to client teams, contributing clarity, foresight, and proactive guidance during planning and in-market cycles
• Facilitate strong alignment between media activation teams and client leadership, ensuring all planning assumptions, KPIs, and deliverables flow cohesively across teams
• Manage scenario modeling and investment planning, clearly articulating tradeoffs, rationale, and anticipated outcomes
• Partner with Media and Analytics to define measurement frameworks, interpret performance outcomes, and evolve future planning based on insights
• Actively participate in client conversations, present strategies, insights, and recommendations with confidence and clarity
• Support Senior Client Directors in annual planning, QBRs, and work in conjunction with Marketing and BD to enhance executive storytelling and shape the strategic narrative that represents Goodway’s value
• Document and communicate clear frameworks, briefs, and strategic direction that empower activation teams to deliver with consistency and excellence

Client Strategy Director

People Operations

• Define and lead Goodway’s people’s strategy in alignment with the company’s growth and transformation agenda.
• Translate business priorities into workforce planning, organizational design, and talent strategies.
• Support leadership in designing teams, structures, and decision-making frameworks that enable performance and scalability.
• Build and lead a high-performing People Experience team that acts as a strategic partner to the business.
• Strengthen leadership capability across the organization through coaching, leadership development, and improved management practices.
• Ensure leaders are equipped to guide teams through change and evolving ways of working.
• Oversee the full talent lifecycle including hiring, development, succession planning, and retention.
• Identify critical capabilities required for the future and develop strategies to build those capabilities internally.
• Develop a pro-active talent strategy to identify strong talent in market and ensure that we improve our ability to ‘hire-in-time' for client needs.
• Align learning and development initiatives to business priorities and emerging skill needs.
• Be the architect of a modern, high performing and customer centric culture whilst preserving the power of the Goodway (Group) culture defined by the goal of being ‘thriving, caring and fun.’
• Foster a high-performing, inclusive culture that supports both employee engagement and accountability.
• Strengthen employee experience and engagement while maintaining focus on organizational effectiveness and business outcomes.
• Partner with technology and business leaders to prepare the workforce for evolving roles and AI-enabled ways of working.
• Support role redesign, capability development, and leadership readiness as technology reshapes workflows and team structures.
• Serve as a trusted advisor to the COO, CEO and executive team on organizational effectiveness, talent strategy, and workforce planning.
• Use data and insights to inform people-related decisions and identify opportunities to improve organizational performance.

VP, People Experience

Operations

• You will collaborate with your co-workers to analyze and resolve their issues, from significant system crashes to simple user errors.
• You will collaborate with fellow engineers to identify and resolve bugs discovered by coworkers.
• You will liaise daily between our Engineering Department and the rest of the organization.
• You will investigate and resolve data-related issues leveraging SQL/PostgreSQL.
• You will coordinate across the organization to drive the resolution of large-scale outages.
• You will assist in maintaining and prioritizing our work queue and backlog both in tickets and project management systems.

IT Operations Engineer

Client Partner

• Own day-to-day client management for assigned accounts
• Manage deliverables across campaigns and initiatives
• Translate channel strategies and media plans into clear action steps
• Lead internal status meetings and maintain delivery trackers
• Monitor campaign launches and milestones
• Proactively identify risks and escalate appropriately
• Partner closely with Client Strategy Leads

Client Manager

Data Analyst

• The Analytics and Data Insights team is an integrated part of our campaign offering. It is our role to drive measurement strategy, pull data, analyze results and provide insights and recommendations within all reporting deliverables.
• As a function of data strategy, we integrate with Data Science on advance analytics projects and pair with our planning and research teams to provide relevant data and analysis.
• Data analysts will work closely with their client teams against a book of business aligning to the LOBs within Goodway.
• You will be expected to be proficient in our data and reporting tools including SQL, Sigma, Redash, GA4, Google Campaign Manager and others.
• 100% individual contributor, supporting client teams and Goodway analytics team
• Develop technology skills, tools and actively learning new ones to apply them to client engagement
• Communicates effectively with analysts; produces work that generally meets GWG standards
• Collaborate with other analysts to ensure high quality of output for all work
• Help procure pitch content and use supplemental data sources (YouGov) to dive deeper into audience behavior.
• Engages with internal client team to support client needs. Can communicate on client calls as needed.
• The analyst roles focus on learning your functional and technology foundation. Your role is to get comfortable with our data structure, database and reporting systems.
• Ongoing growth and development opportunities will be available as your knowledge grows and you begin to collaborate and contribute to client communication.
• As you grow, demonstrate a deeper understanding of your client work through the use of supplemental data sources to understand audience and customer behavior beyond media engagement metrics
• Assist with planning through historical data and grow media/platform knowledge
• Deliver zero error work with a focus on capturing and demonstrating knowledge of our data platforms and visualization
• Pair with media team and other analysts to align data story against media strategy and understand the story
• Maintain rigor against deliverables and collaboration, supplement data through 3rd party data sources
• Determine dashboard requirements and work with leads to define build requirements and resources
• Deliver recommendations based on media data and partner with media teams to identify opportunities for new executions
• Execute tests and deliver results

Global Data Analyst

• Engage with key stakeholders to understand their data needs and requirements.
• Identify and extract data from various sources and aggregate into a cohesive report
• Create, refine, and optimize routine reports for Insights and Strategy team
• Proactively seek any needed context and clarification regarding the data request
• Analyze data and identify trends to inform client marketing strategy – inclusive of audience, media engagement, creative performance and more
• Translate data into actionable insights, providing simple and appealing visualizations to clearly communicate the data story to non-specialists
• Contribute to internal brainstorming sessions and collaborate with sales, account management and strategy team members throughout client consultation
• Proactively seek and develop knowledge of the retail, CPG and healthcare industry
• Ability to identify potential challenges and suggest actions to mitigate them
• Is accountable for adhering to timelines, meeting quality standards and takes ownership of projects
• Adapts well to change and ever-evolving solutions
• Adhere to all regulatory, company and department data policies

Data Analyst – Contract

Sales

• Own the evolution and maintenance of foundational sales materials
• Develop and iterate Sales Enablement maturity model
• Codify and iterate a consistent sales storytelling framework
• Enablement cadence evolves by maturity stage
• Own development of key playbooks

Sales Enablement Partner

Social Media Manager

• Plan, activate, optimize, and manage programmatic and paid social media buys across DSPs and major social platforms
• Translate communication strategy and media objectives into detailed activation plans across formats
• Determine audience strategy, bidding approach, inventory selection, and budget allocation based on performance data and client priorities
• Leverage client and proprietary data to refine targeting, improve efficiency, and adjust investment allocations based on real time results
• Apply a disciplined testing framework to evaluate creative, audience segments, bidding strategies, placements, and emerging buying opportunities
• Collaborate with analytics and investment teams to ensure pacing accuracy, budget stewardship, and performance reporting integrity