Goodway Group

Learning and Development

• Collaborate with subject matter experts (SMEs) to develop course content related to marketing and advertising.
• Provide strategic advice on course design, structure, and delivery methods.
• Implement, configure, and launch courses on Cypher LMS, ensuring seamless user experience.
• Apply instructional design principles to create interactive and engaging course materials.
• Manage project timelines, ensuring deliverables are met on schedule.
• Conduct quality assurance testing to ensure course functionality and effectiveness.
• Analyze learner feedback and make necessary improvements to course materials.

Instructional Designer – Contract

Business Development Rep

• Create and manage initiatives that give us a chance to find revenue
• Prioritize rapid response to leads
• Use data and tech stack to identify companies and individuals that would benefit from our products and services
• Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains
• Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands
• Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way
• Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest
• Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency
• Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results
• Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process
• Benchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trends
• Understand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreach
• Maintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenue
• At least 2 times a year, review the initiatives and share learnings, insights, and recommendations with team to increase performance of programs

Business Development Specialist

Social Media Manager

• Strategically plan, activate, optimize, and manage paid social media buys across social platforms
• Make activation choices and implementation plans based on the communication strategy
• Utilize client and proprietary data and insights to enhance targeting and adjust investment
• Embrace a test-and-learn approach, scaling new buying strategies while staying aligned
• Ensure brand safety, fraud prevention, and data quality transparency
• Understand client's business goals to develop comprehensive social media activation plans
• Anticipate client needs and offer innovative solutions and recommendations based on data analysis
• Present campaign analysis and insights to clients
• Collaborate with other team members to optimize media across channels and platforms
• Implement activation best practices to meet clients' needs

Global Paid Social Media Manager

Manager

• Strategically plan, activate, optimize, and manage programmatic media buys aligned with the communication strategy, customer journey, and audience insights.
• Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
• Act as a technical expert in various DSPs, tools, and tactics, resolving troubleshooting and platform issues.
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.
• Understand client's business goals and customer journey to develop comprehensive media activation plans aligned with their goals.
• Anticipate client needs and offer innovative solutions and recommendations based on data analysis.
• Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning.
• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes.
• Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations.
• Contribute to discussions, providing input to help shape and refine activation commitments and standards for effective media activation.
• Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in programmatic media.

Programmatic Media Manager – Contract

Director

• Goodway Group is seeking an experienced Senior Director, Client Experience, to lead a team of Client Experience Directors in support of Goodway Group’s Retail Media partnership with a large, national retailer.
• This role reports to the SVP of Retail Media and will be responsible for servicing, retaining and growing revenue within the established retail media ecosystem of Brands for the Retailer.
• You will move the needle by providing insight-driven recommendations to enhance the Retail Media strategy, providing best-in-class planning and execution for Brands across media channels, and growing relationships with key decision makers in support of the Retail Media evolution.
• This role is a people leader and manager within the Retail Media Client Experience team; therefore, you should exemplify our Goodway Group behaviors, elevate standards, drive high quality work, and motivate your team by creating a positive, collaborative, and constructive environment.
• The role requires a high commercial, media & marketing acuity, a growth mindset, keenness at sizing up business challenges and solutions, a collaborative approach, and a commitment to high performance leadership externally to the client teams as well as internally at all levels.
• You will be partnering closely with key functional areas and discipline leads including planning & strategy, media activation, data strategy & analytics, technology, and other partners internally and externally to ensure comprehensive, business-appropriate solutions for our clients.

Senior Director, Client Experience – Retail Media

• Strategically plan, activate, optimize, and manage paid social media buys across social platforms (ex. in Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc.) aligned with the communication strategy, customer journey, and audience insights.
• Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy.
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.
• Understand client's business goals and customer journey to develop comprehensive social media activation plans aligned with their goals.
• Anticipate client needs and offer innovative solutions and recommendations based on data analysis.
• Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning.
• Translate media objectives and strategies in social campaign recommendations
• Support campaign structure and audit of prospective client social campaigns.
• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes.
• Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations.
• Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively.
• Contribute to discussions, providing input to help shape and refine activation Social commitments and standards for effective media activation.
• Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in Social media.
• Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise.

Paid Social Media Manager – Contract

• Lead end-to-end strategy and execution across retail media networks
• Oversee and review Media Managers' strategic media activation planning and buying
• Maximize return on investment by ensuring media implementation and activation strategies
• Utilize client and proprietary data to enhance targeting
• Manage and mentor a team of media managers
• Serve as the senior retail media lead for key accounts
• Collaborate with Strategy, Planning, BD, and CX to develop media plans
• Stay current with trends in retail media and shopper data monetization

Associate Media Director – Retail Media

QA Automation Engineer

• Rapidly architect and implement complex automation workflows primarily utilizing advanced Zapier features.
• Integrate and productionize AI tools into workflows to automate key business processes.
• Focus on immediate process streamlining in areas like Co-op billing and onboarding.
• Independently configure and manage 3rd party business application integrations.
• Produce clear, robust, and detailed technical documentation for all delivered automations.
• Ensure all deployed automations are robust, highly available, and error-tolerant.
• Collaborate with internal teams to identify repetitive tasks and opportunities for automation.

Automation Engineer, AI Enabled Workflows – Contract

Vice President

• Lead all aspects of RMN media execution across onsite, offsite, and in-store channels
• Establish and enforce operational best practices for campaign activation, pacing, optimization, and QA across all retail networks
• Monitor performance KPIs (ROAS, sales lift, incrementality, deliver-in-full rates, and sell-through) and ensure proactive course correction and learning application
• Drive a test-and-learn mindset and embed data-informed decision-making in all RMN operations
• Own platform excellence and innovation across all core RMN and ad tech tools (Criteo, CitrusAd, Kevel, LiveRamp, The Trade Desk, Adobe, Google, Meta, and emerging in-store solutions)
• Partner across Retailer Product, Tech, and Analytics teams to evaluate and integrate new platforms, data solutions, and clean room technologies that advance retail media performance
• Ensure consistent documentation, workflow optimization, and cross-platform learning across all RMN accounts
• Serve as senior media advisor and performance leader for retail network executives, ensuring clear alignment between retailer business goals and media execution strategies
• Represent Goodway in executive-level client discussions, joint business planning, QBRs, and media innovation reviews
• Deliver proactive, insight-led recommendations to drive network maturity and growth
• Ensure RMN clients view Goodway as a high-performing and forward-looking media partner
• Collaborate closely with Client Experience, Analytics, Strategy, and Investment teams to ensure alignment across RMN programs
• Partner with the Commerce Client Leads and other LOB media leaders to share best practices and frameworks that elevate execution consistency and performance
• Support enterprise-level innovation by integrating RMN insights into full-funnel and commerce media strategies
• Directly lead and develop the RMN Media team, including Media Directors, Activation leads, and supporting pods
• Build a culture of accountability, curiosity, and continuous improvement anchored in operational rigor and craft mastery
• Partner with PX to define talent pathways, skill development plans, and performance management frameworks for media talent
• Establish succession planning and elevate next-generation media leaders within the RMN organization
• Represent Goodway’s RMN media expertise at key retail media forums, panels, and client-facing events when invited
• Partner with Marketing and Communications to highlight RMN success stories and innovation in-market
• Contribute to POVs, case studies, or client showcases that reinforce Goodway’s leadership in retail and commerce media.

Vice President, Media – Retail Media Networks

• Strategically plan, activate, optimize, and manage programmatic media buys
• Make activation choices and implementation plans based on the communication strategy and client's business goals
• Utilize client and proprietary data and insights to enhance targeting
• Embrace a test-and-learn approach
• Act as a technical expert in various DSPs, tools, and tactics
• Ensure brand safety, fraud prevention, and data quality transparency
• Understand client's business goals and customer journey
• Anticipate client needs and offer innovative solutions
• Present campaign analysis and insights to clients
• Collaborate with team members to optimize media across channels and platforms

Programmatic Media Manager

• Own and continuously optimize creative production workflows to enhance efficiency, profitability, and creative quality across the enterprise.
• Oversee resourcing and bandwidth across design, motion, interactive, and project management teams, ensuring optimal utilization and delivery speed.
• Integrate creative project management systems across LOBs to support seamless collaboration and visibility.
• Implement strong quality assurance standards and governance across all creative deliverables, maintaining brand and performance consistency.
• Lead the creative strategists to translate brand assessments, audience insights, and testing outcomes into actionable creative concepts.
• Develop and evolve creative frameworks and playbooks that ensure scalability, repeatability, and impact across diverse client needs.
• Champion the use of AI, data insights, and automation to enhance creative effectiveness and innovation.
• Lead a multidisciplinary team of creative professionals; strategists, designers, copywriters, developers, and project managers in a high-performing, collaborative environment.
• Drive ongoing skills development and knowledge sharing to prepare the team for next-generation creative capabilities.
• Build a culture of creative accountability, agility, and curiosity that aligns with Goodway’s values and growth mindset.
• Collaborate closely with LOB leaders, marketing, media, and operations to align creative strategies with business priorities and client goals.
• Partner with finance and commercial teams on scoping, pricing, and utilization models for creative projects to ensure profitability.
• Contribute creative expertise to pitches and business development initiatives, helping position creative as a core growth enabler.
• Establish creative KPIs tied to efficiency, utilization, and impact, ensuring data informs process optimization and decision-making.
• Identify opportunities to streamline tools, workflows, and vendor partnerships across the creative function.
• Continuously assess team performance, resourcing needs, and systems to support scalability and excellence across all lines of business.

Creative Services Director

Performance Marketing

• Strategically plan, activate, optimize, and manage Paid Search (PPC) or Search Engine Marketing (SEM) media buys.
• Make activation choices based on the communication strategy and client's business goals.
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance.
• Have familiarity with direct response and own search elements of the marketing budget to support conversion goals.
• Ensure brand safety, fraud prevention, and data quality transparency.

Paid Search Media Manager

Financial Planning and Analysis

• Own month-end revenue accounting:
• Prepare and post monthly revenue journal entries and related reconciliations
• Maintain and validate revenue schedules in accordance with GAAP (ASC 606)
• Partner with Accounting on close timelines, documentation, and audit prep
• Support forecasting & budgeting:
• Assist with the development and maintenance of rolling forecasts and annual budgets in Adaptive Planning
• Populate templates, consolidate inputs, and ensure accurate uploads across departments
• Support the Commercial Finance Manager and VP of Finance on client, pricing, and headcount assumptions, modeling, and reporting
• Deliver meaningful reporting & analysis:
• Prepare and distribute monthly budget-to-actual reporting with variance analysis and commentary
• Develop and maintain client and department-level reporting tools to support decision-making
• Build data models and what-if scenarios to support leadership initiatives
• Drive process optimization:
• Identify opportunities to automate, streamline, or eliminate manual workflows
• Collaborate with the Billing and Client Experience (CX) teams to align invoicing, forecasting, and revenue recognition processes
• Partner with relevant stakeholders to implement improvements within finance tools
• Enhance systems & data infrastructure:
• Help redesign reports and workflows to support a restructured financial reporting model
• Ensure accuracy and integrity across revenue, client margin, and performance reporting
• Leverage BI tools (Power BI, Data Warehouses) to extract and visualize actionable insights
• Act as Subject Matter Expert for time tracking data and reporting:
• Serve as the point person for validating, reconciling, and interpreting time entry data within NetSuite
• Work cross-functionally with Resource Management and CX teams to ensure proper time capture and categorization
• Maintain accurate reporting on time-based effort to support client billing, project profitability, and staffing insights
• Be a cross-functional partner:
• Join monthly CX and department meetings to stay aligned with initiatives and update forecasts
• Respond to ad hoc requests from senior leadership, providing fast, accurate, and well-contextualized analysis
• Be a visible, proactive contributor who helps elevate finance as a strategic partner.

Financial Analyst – Commercial Finance

Account Executive

• Identify and bring forward media opportunities using shopper insights and tying those insights through to media activation opportunities to meet client KPIs.
• Forecast and manage pipeline and set right expectations to ensure proper pipeline and forecasting.
• Collaborate internally with a network of support functions including Product, Operations, Media Buyers, Media Planners, Insights, and Data Science to deliver the best of DGMN to our clients
• Clients see you as a must-have partner and loop you into meetings that go beyond media.
• Your CPG vertical closes new deals and expands existing ones—hitting or exceeding pipeline goals and revenue targets.
• Internal teams rally behind your client plans because they’re clear, insight-led, and connected to business outcomes.
• You bring forward shopper insights and ideas that become part of clients’ broader strategies, not just media campaigns.

Account Executive, Retail Media

Growth Marketing

• Develop and lead the GTM agency growth strategy and positioning in close partnership with client services, marketing and key stakeholders.
• Manage and coach a consultative agency sales team fostering a high-performance culture with a focus on consultative selling, measurable impact, and new business.
• Own the sales forecast and pipeline health in salesforce; provide regular reporting and insights to leadership.
• Collaborate with marketing to shape thought leadership and lead generation campaigns, ensuring alignment with strategic sales priorities.
• Expertise in marketplace and awareness of goodways capabilities, partners and differentiation to deliver differentiated messaging.
• Identify and negotiate strategic channel and technology partnerships to accelerate growth and expand service offerings.
• Represent the voice of the market and sales needs internally sharing client feedback, competitive insights, and emerging trends to inform product/service innovation.
• One team mindset ensuring business and leads are handed off to the right teams and leaders to ensure overall success and best client outcomes.

VP, Agency Growth

Sales

• Drive Revenue Growth: Develop and execute strategies to increase revenue through new business development in the retail media space, especially supplier know-how and familiarity.
• Sales Pipeline Management: Maintain a robust pipeline of prospects and meet specific sales targets.
• Strategic Partnership Growth: Build and deepen relationships with strategic and named retail partners to increase Goodway’s presence within major retail partners and generate lead flow and differentiation.
• Client Transition and Collaboration: Seamlessly transition client relationships to the Client Services team or across broader Goodway Org to deliver the best outcomes for clients.
• Network Building: Cultivate a network of strategic relationships within the marketing leadership ecosystem to enhance Goodway’s market presence and influence.
• Consultative Selling: Consult with clients to identify their business objectives and marketing challenges.
• Industry Expertise: Maintain a strong understanding of changes in our clients’ industries and evolving needs.
• Pricing and Legal Expertise: Lead pricing conversations and contract negotiations for new business wins.
• Industry Leadership: Establish yourself as a knowledge and thought leader across the industry especially within your particular market.

Senior Partner Sales Manager – Retail

• Oversee and review Media Managers' strategic media activation planning and buying across multiple channels for a portfolio of clients
• Maximize ROI by ensuring media implementation, budget allocation and audience optimization align with strategy and consumer journey
• Utilize client and proprietary data to enhance targeting, provide insights, and maximize campaign performance
• Manage and mentor a team of media managers, providing guidance, training, evaluation and accountability
• Maintain overall control of workflow, assigned team responsibilities and staffing needs
• Provide senior-level strategic media activation leadership and maintain strong client relationships
• Collaborate cross-functionally with Strategy, Planning, BD, CX and Investment to develop optimized media plans and beta/test opportunities
• Provide thought-leadership by staying up to date on media industry trends, manage vendor/publisher relationships and identify opportunities to improve performance

Associate Media Director, Retail Media

• Oversee and review Media Managers' strategic media activation planning and buying across multiple channels for a portfolio of clients
• Maximize return on investment through strategic media implementation, budget allocation, and target audience optimization
• Utilize client and proprietary data to enhance targeting and campaign performance
• Ensure selection of platforms, publishers, and channels based on analysis and desired client outcomes
• Manage and mentor a team of media managers, train, motivate, grow, and evaluate team members
• Maintain control of workflow, staffing needs, and team priorities
• Provide senior-level client-facing strategic media activation leadership and maintain strong client relationships
• Collaborate with Strategy, Planning, BD, CX, and Investment on channel optimizations and innovative media plans
• Provide thought-leadership by staying up to date on media industry trends and managing vendor/publisher relationships

Associate Media Director

Program Manager

• The effective management and coordination of the businesses program of work
• The successful delivery, establishing prioritization of the multiple projects or work streams
• The required business artifacts and measures of success
• The evaluation of the program health, roadmap and requirements for success.
• The creation of efficient and well managed project environments, from project backlog to close and analysis.
• Work closely with the C-Suite and business leadership team to manage, plan and define requirements, facilitate prioritization and align to the business transformation roadmap.
• Validation and management of timing plans for chosen initiatives and projects.
• The coordination and planning of clients and teams across geographies.
• Establishing the correct level of RAID management and ownership
• Capture, evaluate, and overcome project risks, and produce reports for management and key stakeholders.
• Identify and mitigate change impact - Support project teams in solution, resolution and escalation matters.
• Setting up and improving communication channels within a project.
• Capturing and distributed notes, actions & decisions.
• Development and ownership of project health related reports.
• Coach teams in best practice for Agile and scrum where applicable
• Building structure and rhythm within the program of work