Goodway Group

Accountant

• The Staff Accountant supports accurate, timely, and compliant financial reporting for the organization.
• This role owns assigned general ledger accounts from transaction processing through reconciliation and analysis, supports monthly close activities, and partners with internal teams to ensure proper accounting treatment in a fast-paced advertising agency environment.
• The Staff Accountant serves as the primary accounting resource for payroll-related transactions, incentive compensation accounting, treasury activities, and selected compliance functions.
• This role will lead the implementation of a scalable commission and incentive management solution and support ongoing process improvements that increase automation, accuracy, and efficiency across Finance.

Staff Accountant

• The Staff Accountant supports accurate, timely, and compliant financial reporting for the organization.
• This role owns assigned general ledger accounts from transaction processing through reconciliation and analysis.
• Supports monthly close activities and partners with internal teams to ensure proper accounting treatment.
• Serves as the primary accounting resource for payroll-related transactions and incentive compensation accounting.
• This role will lead the implementation of a scalable commission and incentive management solution.
• Supports ongoing process improvements that increase automation, accuracy, and efficiency across Finance.

Project Manager

• Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals
• Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences
• Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB
• Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window
• Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts
• Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance
• Track and report on campaign KPIs; iterate based on data
• Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting
• Build and optimize lead nurturing workflows through marketing automation tools
• Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack
• Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders
• Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy)
• Contribute to the content and communications calendar in support of Agency LOB goals
• Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion
• Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey
• Ensure all materials adhere to Goodway's brand voice, style, and guidelines
• Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences
• Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact
• Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action
• Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management
• Contribute to team documentation and playbooks to ensure continuity beyond the contract period.

Senior Marketing Manager

Business Development Rep

• Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands,
• Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities.
• Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business.
• Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services) as solutions that drive measurable business outcomes.
• Competitive Positioning: Navigate a competitive landscape articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™.
• Pitch Quarterback: Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch-related commitments.
• Cross-Functional Collaboration: Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams.
• Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media.
• Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry, especially within your markets. Serve as the company spokesperson at key industry events, panels, and agency associations.

Director, Business Strategy – Development, Consumer Brands – Retail

General

• Assist in the setup of campaigns across all paid media channels, including programmatic, search and social.
• Help gather data to support campaign targeting and optimization efforts.
• Support the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting.
• Assist with pixel placement, creative trafficking, and monitoring campaign implementation. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools.
• Support QA and auditing of campaigns to ensure accuracy and compliance.
• Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement.
• Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization.
• Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements.
• Collaborate with Media Managers across a defined business segment or region, assisting in the development and implementation of digital media campaigns across platforms including search engines, social media, display networks, and programmatic advertising.
• Support the creation and scheduling of media activation plans, ensuring alignment with campaign objectives.
• Help coordinate and organize assets, materials, and documentation related to digital media campaigns.
• Build an understanding of all necessary systems and platforms within each channel, as well as Goodway-specific systems (e.g., Smartguard, Goodlook).
• Be resourceful when navigating new systems or constraints by asking clarifying questions and proposing workable solutions.
• Balance and prioritize requests based on priority and complexity.

Global Coordinator

Director

• Lead full-funnel client engagements, anchoring business goals to integrated media strategies that drive measurable results across brand, demand, and performance objectives.
• Define channel strategy and investment allocations across full-funnel media, ensuring alignment with client goals, consumer behavior, and category insights.
• Serve as the senior strategic advisor to client executives, proactively identifying growth opportunities, risks, and future pathways to drive business expansion.
• Orchestrate cross-functional teams; Client Strategy, Media Activation, Analytics, and external partners, ensuring a unified, insight-led, and operationally disciplined approach to delivery that aligns with client and business needs.
• Drive annual planning, quarterly strategy refreshes, and in-market optimization cycles with a focus on effectiveness, efficiency, and innovation.
• Own revenue growth, forecasting, and commercial health of assigned accounts; ensure renewals, upsells, and multi-year expansions.
• Lead strategic storytelling for QBRs, business reviews, and executive-level communications with a narrative grounded in data, consumer insight, and enterprise value.
• Advocate for category-specific insights and competitive intelligence, embedding vertical expertise into strategies and client recommendations.
• Partner with VP-level media and analytics leaders to ensure best practices, governance, channel frameworks, and performance methodologies elevate across the entire client portfolio.
• Mentor Client Strategy Leads and Client Managers, developing a high-performing bench of future leaders with strong communication and strategic skills.
• Participate in and at times represent and lead Client Strategy in new business pitches for Goodway Group.

Staff Accountant

Staff Accountant

Senior Marketing Manager

Director, Business Strategy – Development, Consumer Brands – Retail

Global Coordinator

Senior Client Director