Senior Marketing Manager

Goodway Group

Senior Marketing Manager leading full lifecycle marketing for Agency Line of Business. Collaborating with Agency leaders and supporting team transition at Goodway Group.

Posted 7/7/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals
Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences
Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB
Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window
Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts
Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance
Track and report on campaign KPIs; iterate based on data
Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting
Build and optimize lead nurturing workflows through marketing automation tools
Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack
Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders
Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy)
Contribute to the content and communications calendar in support of Agency LOB goals
Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion
Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey
Ensure all materials adhere to Goodway's brand voice, style, and guidelines
Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences
Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact
Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action
Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management
Contribute to team documentation and playbooks to ensure continuity beyond the contract period.

Requirements

What you’ll need

5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs
Prior experience marketing to or within the agency ecosystem strongly preferred
Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)
Strong product and solutions marketing instincts able to translate complex service offerings into clear, compelling messaging
Hands-on sales enablement experience; comfortable working directly with sales and BD teams
Experience supporting or managing event marketing in a B2B context
Ability to operate independently with minimal ramp time this role requires someone who can assess, prioritize, and execute quickly
Excellent written and verbal communication skills; strong editorial judgment
Comfortable working in a fast-moving environment where priorities may shift.

Benefits

Comp & perks

Health insurance
Paid time off
Flexible working arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Integrated Marketing PlansCampaign KPI TrackingContent CreationSales EnablementLead Management Processes

Soft Skills

Excellent Communication SkillsStrong Editorial JudgmentAbility to Operate IndependentlyAdaptability in Fast-Moving Environments