Wounded Warrior Project

Marketing

• Develop and manage the strategy and execution of multi-channel, integrated internal marketing campaigns that engage warriors, their families, and other audiences in WWP programs, services, and resources.
• Own end-to-end campaign planning, including audience segmentation, messaging, channel strategy, timelines, and success metrics.
• Set team priorities and remove barriers to ensure successful campaign delivery.
• Oversee content and creative strategy and execution for warrior-facing communications across email, digital platforms, websites, and other outreach channels.
• Manage complex, cross-functional initiatives by aligning stakeholders, maintaining integrated project plans, prioritizing resources, and mitigating risks to timelines and outcomes.
• Establish performance benchmarks, monitor and analyze engagement metrics, and apply insights to optimize campaigns and outreach strategies.
• Uphold brand consistency across all materials and channels by serving as a brand ambassador and ensuring adherence to WWP’s voice, tone, and visual identity.
• Attend WWP programs and community events as needed to gather content and insights and to support marketing outreach efforts.
• Represent and communicate the WWP mission, vision, and values, and the impact of WWP programs, in public forums and at events.

Marketing Manager – Engagement Campaigns

Vice President

• Lead direct response strategy to identify, cultivate, solicit, recognize, steward, and retain individual donors, considering both short-term and long-term goals to align with the overall strategic plan.
• Work with the Chief Development Officer to set and achieve ambitious fundraising goals for Direct Response that will help guide WWP toward long-term financial sustainability.
• Develop revenue and expense projections for each direct response revenue channel annually, compared to historical performance, and present findings to leadership.
• Onboard, provide strategic direction to, and manage all direct response vendor partners utilized for planning and executing direct response campaigns for direct mail, digital fundraising, social media, and monthly giving marketing strategies—inclusive of DRTV and face-to-face fundraising.
• Deploy robust testing, segmentation, and optimization within direct response to maximize performance.
• Collaborate with all Resource Development teams to ensure alignment and optimal revenue generation.
• Collaborate with Marketing and Communications on integrated campaigns.
• Provide strategic and implementation support for specific initiatives as necessary.
• Define and analyze key performance indicators for all direct response revenue channels.
• Represent the organization in public and private presentations.
• Manage vendor partner relationships in collaboration with Donor Experience, Donor Applications, and Finance & Accounting, ensuring alignment with Direct Response performance.
• Recruit, retain, and develop all direct response teammates, guiding them to become a cross-functional team.
• Serve as a thought leader and champion for direct response marketing best practices within the department and across the organization.
• Ensure optimal donor experience and performance using advanced analytics, predictive modeling, and machine learning to enhance overall marketing effectiveness across channels.
• Lead the analytical insights of donor lifecycle campaigns, donor behavior analysis, and the development and execution of significance testing, along with presenting campaign results and optimization opportunities.
• Act as a change agent, transforming donor behavior insights into measurable business results.
• Establish and enforce policies and procedures to improve the overall operation and effectiveness of the organization.
• Serve as a member of the WWP Executive Team, participating in all related meetings and activities.
• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
• Other related duties as assigned.

Marketing Manager – Engagement Campaigns

Vice President – Resource Development, Direct Response