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Marketing Manager – Engagement Campaigns
Wounded Warrior ProjectMarketing Manager leading integrated, multi-channel campaigns connecting veterans and their families to Wounded Warrior Project programs. Overseeing strategy, execution, and performance for impactful outreach.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop and manage the strategy and execution of multi-channel, integrated internal marketing campaigns that engage warriors, their families, and other audiences in WWP programs, services, and resources.
- Own end-to-end campaign planning, including audience segmentation, messaging, channel strategy, timelines, and success metrics.
- Set team priorities and remove barriers to ensure successful campaign delivery.
- Oversee content and creative strategy and execution for warrior-facing communications across email, digital platforms, websites, and other outreach channels.
- Manage complex, cross-functional initiatives by aligning stakeholders, maintaining integrated project plans, prioritizing resources, and mitigating risks to timelines and outcomes.
- Establish performance benchmarks, monitor and analyze engagement metrics, and apply insights to optimize campaigns and outreach strategies.
- Uphold brand consistency across all materials and channels by serving as a brand ambassador and ensuring adherence to WWP’s voice, tone, and visual identity.
- Attend WWP programs and community events as needed to gather content and insights and to support marketing outreach efforts.
- Represent and communicate the WWP mission, vision, and values, and the impact of WWP programs, in public forums and at events.
Requirements
What you’ll need- Seven years of progressive experience in integrated marketing, internal communications, audience engagement, or campaign management.
- Five years of experience using Salesforce Marketing Cloud or a similar marketing automation platform to develop, execute, and optimize multi-channel campaigns.
- Five years of experience leading cross-functional marketing, communications, or creative projects and initiatives.
- Five years of experience developing audience or member engagement strategies focused on relationship-building, participation, and retention.
- Three years of staff management experience.
- Experience working with a nonprofit organization.
- Experience contributing to or managing brand strategy and ensuring brand consistency across marketing and communication materials.
- Experience using project management tools (e.g., Monday.com, Asana, Workfront) or creative collaboration platforms.
Benefits
Comp & perks- A flexible hybrid work schedule (three days in the office, two days’ work from home)
- Full medical, dental, and vision coverage for both teammates AND family members
- Competitive pay and performance incentives
- A fun, mission-focused, and collaborative team environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketingaudience engagementcampaign managementcontent strategyperformance benchmarksengagement metricsbrand strategyrelationship-buildingmarketing automationcross-functional project management
Soft Skills
team leadershipcommunicationstrategic planningproblem-solvingstakeholder alignmentresource prioritizationrisk mitigationbrand ambassadorevent representationinsight application