GTM Engineer
G2
Mid · Seniorfull-time$110k–$150k / year🇺🇸 United States
Posted: 8 days agoSource: jobs.ashbyhq.com
Paid Search Manager – Google Ads, Marketplace
WorkMotion
full-time
Posted on:
Origin: • 🇪🇸 Spain
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own and scale the Google Ads strategy end to end
- Turn clicks into qualified leads and measurable revenue
- Drive intent-based acquisition with keyword and targeting optimisation
- Analyse performance in GA4 and Google Ads, ensuring accurate attribution via GTM
- Provide data-driven insights that shape strategy and decision-making
- Work with content, product, and sales teams to align messaging with ICPs
- Contribute to ad creative and landing pages tailored to SaaS buyer needs
- Manage vendor relationships, ensuring quality and accountability
- Own and grow paid acquisition programmes combining full-funnel strategy with hands-on execution to impact lead generation and business performance
Requirements
- 5+ years managing Google Ads, ideally in B2B SaaS with both PLG and SLG models
- Strong knowledge of B2B marketing and lead generation landscapes
- Proven track record in optimising for LTV, pipeline, ROAS, and retention
- Proficient in GA4, Google Tag Manager, and UTM tracking
- Experience managing large budgets and reporting results across teams
- A test-and-learn mindset with a focus on experimentation that delivers impact
- Fluent English, with strong written and verbal communication skills
- Desirable: Paid social or display campaign experience
- Desirable: Knowledge of no-code or low-code solutions
- Desirable: Familiarity with CRMs such as HubSpot
