Workman LLP

Senior Account Manager – Placemaking B2C

Workman LLP

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Develop and present integrated marketing and placemaking strategies aligned with client objectives.
  • Oversee campaign delivery across multiple channels, ensuring timelines, budgets, and scope are maintained.
  • Manage account financials, including forecasting, budgeting, supplier coordination, and cost control.
  • Prepare and lead client status meetings, quarterly reviews, and annual performance presentations.
  • Evaluate campaign effectiveness and produce insight-led reports that connect activity to KPIs.
  • Identify opportunities to expand account scope and drive organic growth across the portfolio

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related discipline, with at least five years' experience in account management within an agency environment (experience in destination marketing or placemaking is highly desirable).
  • Proven ability to manage complex accounts and engage confidently with senior stakeholders, including asset managers, property teams, and retail teams (building trust and delivering strategic value will be second nature to you).
  • Strong understanding of integrated marketing channels including digital, PR, content, events, and on-site activation (you'll be comfortable using performance data and metrics to evaluate success and guide decision-making).
  • Financial acumen is important (you'll have experience managing budgets, forecasting spend and managing profitability across accounts while ensuring high-quality delivery).
  • Exceptional communication skills are critical (you must be confident in preparing and delivering presentations, producing detailed reports, and articulating insights clearly to both clients and internal teams).
  • Strong organisational skills, attention to detail, and the ability to balance multiple projects simultaneously (as a natural leader, you'll foster collaboration, uphold high standards, and contribute positively to the wider team culture).
Benefits
  • Hybrid working for better balance – minimum three days in the office.
  • Study support.
  • Discretionary annual bonus and salary reviews.
  • Healthcare, life insurance and wellness support.
  • Lifestyle benefits to suit you: gym membership, cycle to work, buy and sell holiday to name just a few.
  • Social events throughout the year including a firm wide Christmas party!
  • Generous referral bonus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account managementbudgetingforecastingcampaign deliveryKPI evaluationreport productionintegrated marketingdigital marketingcontent marketingevent marketing
Soft Skills
communicationleadershiporganizational skillsattention to detailstakeholder engagementcollaborationstrategic thinkingtrust buildingpresentation skillsinsight articulation
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business