Social Media Coordinator
Workforce and Community Education
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $24 - $32 per hour
About the role
- Supports the coordination, execution, and evaluation of organic social media strategies for the National University System
- Partners closely with members of the organic social team to implement planned content and engagement strategies across social platforms
- Responsible for monitoring and managing daily social media activity, including responding to direct messages, comments, and reviews in a timely manner
- Collaborates with internal marketing teams to build and maintain a shared library of social media resources and content
- Writes and edits social media copy, including posts and audience responses, aligned with brand voice and guidelines
- Tracks, analyzes, and reports on key performance indicators (KPIs) to measure social media effectiveness
Requirements
- Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or related field, preferred
- Two (2) years’ experience in social media preferred
- Proficient in managing content across major and emerging social platforms, including Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Threads, and Bluesky
- Strong understanding of platform-specific content needs, including artwork dimensions, file types, and engagement best practices
- Skilled in social media video and photo editing to create compelling, platform-appropriate content
- Experienced with scheduling and analytics tools such as Falcon.io, Sprout Social, and Hootsuite
- Familiar with current social media trends, algorithm changes, and emerging channels to inform content strategy
- Knowledgeable of copyright, mass media, and digital communications laws, with an emphasis on compliance for public-facing content
- Understands laws and regulations governing institutional social media use and brand representation
- Bilingual preferred to support inclusive and culturally responsive communication across diverse audiences
- Able to translate analytics into insights that optimize performance and inform campaign adjustments
- Highly organized, with the ability to manage multiple deadlines and prioritize tasks across platforms
Benefits
- Comprehensive well-being benefits for you and your family
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media strategycontent managementsocial media copywritingvideo editingphoto editinganalyticsperformance measurementengagement best practicesplatform-specific contentKPI tracking
Soft Skills
collaborationcommunicationorganizationtime managementprioritizationbilingual communicationcultural responsivenessinsight translationadaptabilitycreativity