Workana

Global SEO Manager – Multi-Country, eCommerce

Workana

full-time

Posted on:

Location Type: Remote

Location: Costa Rica

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About the role

  • Own organic growth strategy across multi-country eCommerce stores and supporting sites
  • Define site and market roles to avoid cannibalization and maximize coverage
  • Implement and manage hreflang, canonical rules, internal linking, and localization strategies
  • Build scalable “winner” frameworks to replicate successful content and page structures across markets
  • Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content
  • Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control
  • Implement and validate structured data (Product, FAQ, HowTo, Review, Organization)
  • Create dev-ready tickets, coordinate fixes, QA implementations, and verify results
  • Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides)
  • Own editorial planning, content briefs, publishing workflows, and content refresh cycles
  • Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes
  • Create SEO launch playbooks for new products and collections
  • Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements
  • Reclaim unlinked mentions and build long-term publisher relationships
  • Define and track authority targets tied directly to rankings and revenue impact
  • Monitor backlink health and identify toxic or risky patterns
  • Execute cleanup strategies including link removals and disavow when justified
  • Maintain anchor text balance, velocity awareness, and documentation of all actions
  • Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions)
  • Strengthen entity signals through consistent brand and product information across trusted sources
  • Publish structured, reference-ready content for AI-driven search systems
  • Track AI visibility via citations, mentions, branded queries, and SERP feature presence
  • Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health)
  • Deliver monthly organic performance reviews with revenue and market-level insights
  • Identify changes, diagnose causes, and define clear next actions

Requirements

  • Proven hands-on experience scaling **eCommerce SEO with measurable traffic and revenue growth**
  • Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership
  • Demonstrated experience with **multi-country SEO** (hreflang, canonicals, localization)
  • Strong technical SEO skills across audits, fixes, and deployment coordination
  • Real content strategy experience from research through publishing and optimization
  • Proven link-building and digital PR experience (no spam or shortcuts)
  • Backlink risk management experience, including toxic link cleanup and disavow strategies
  • Strong analytics capability using GSC, GA4, and keyword tracking tools
  • Tools & Skills
  • Google Search Console (expert level)
  • GA4 (SEO performance and attribution validation)
  • Ahrefs, Semrush, or equivalent
  • Screaming Frog or similar technical audit tools
  • Shopify SEO experience (themes, collections, structured data basics)
  • Nice to Have
  • International SEO experience across multiple English-speaking markets
  • Experience with EU or multi-region expansion
  • Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches
  • Advanced schema, entity optimization, and knowledge graph experience
  • Experience managing writers and editorial production systems
Benefits
  • Competitive compensation in USD.
  • Fully remote work.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerce SEOtechnical SEOlink buildingbacklink risk managementcontent strategylocalizationstructured dataSEO auditskeyword strategysite architecture
Soft Skills
analytical skillsproject managementcommunicationcollaborationproblem-solvingorganizational skillsleadershipattention to detailcreativitystrategic thinking