Lead vision, development, and execution of cohesive data-driven strategies to enhance the value and bene fi ts of the membership program
Collaborate cross-functionally, serving as the connective tissue across Product, Marketing, Analytics, Finance, Legal, Logistics, and Care teams to deliver high-impact, customer-centric initiatives
Develop deep subject matter expertise of the Grubhub+ loyalty program and associated functions, including product features and considerations, compliance, marketing implementation, and KPIs associated with program acquisition, activation, engagement, and retention
Lead integrated GTM planning & execution, develop go-to-market strategies and full-funnel campaigns—from initial concept through planning, budgeting, and execution—that drive high-impact growth leveraging owned, paid, earned, and in-product channels
Monitor loyalty landscape, cultural trends, and competitive strategies to anticipate market shifts
Identify opportunities and gaps through monitoring KPIs & data for trends and opportunities

Requirements

6+ years of experience in product marketing or loyalty marketing
Ability to understand and use data and insights to drive decision making an recommendations
Bonus skillset: SQL and ability to analyze data
Cross functional management with experience working with product teams to in fl uence feature roadmaps and launches to drive growth
Strong written and oral communication skills
Copywriting and strategic messaging
Strong organization and self-management capabilities
Entrepreneurial mindset with comfort navigating ambiguity and ability to operate in a fast paced environment

Benefits

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingloyalty marketingdata analysisSQLgo-to-market strategiescampaign planningKPI monitoringcustomer engagementmarketing implementationstrategic messaging

Soft Skills

cross-functional collaborationcommunication skillscopywritingorganizational skillsself-managemententrepreneurial mindsetdecision makinginfluencingnavigating ambiguityoperating in fast-paced environments