Wolters Kluwer

Product Marketing Manager – Packaging and Go-To-Market

Wolters Kluwer

full-time

Posted on:

Location Type: Hybrid

Location: California • Illinois • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $89,600 - $157,000 per year

About the role

  • Develop and refine packaging strategies to support new product introductions and portfolio alignment
  • Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings
  • Collaborate with cross-functional teams to define customer segments, use cases, and value propositions
  • Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement
  • Track performance metrics to identify opportunities for revenue growth and retention
  • Contribute to commercial playbooks and sales enablement materials
  • Lead pilot programs and packaging experiments to validate and refine strategies

Requirements

  • 5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments
  • Understanding of how packaging and positioning impact adoption, retention, and revenue
  • Comfortable working across teams and translating strategic goals into operational plans
  • Experience supporting new product introductions and optimizing existing offerings
  • Highly organized, analytical, and adaptable in a fast-paced environment
Benefits
  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcommercializationgo-to-market strategypackaging strategiesperformance metricssales enablementcustomer segmentationvalue propositionslaunch readinesspackaging experiments
Soft Skills
collaborationorganizational skillsanalytical skillsadaptabilitycommunicationstrategic thinkingcross-functional teamworkoperational planningleadershipproblem-solving