Lead research to deepen understanding of markets, segments, buyer personas, competitors, and partners
Collaborate with Product Management on defining and contributing to GTM, as well as own the execution of the deliverables including the marketing plan, KPIs, and key themes; iterate as needed
Align cross-functional teams on priorities, plays, and messaging
Develop differentiated positioning and value narratives
Collaborate on content strategies and execution; recommend website changes to enhance experience, discoverability, and conversions
Plan, execute, and manage launches through cross-functional orchestration
Map and align tools and programs to the buyer journey—from awareness through purchase and expansion
Arm sellers and partners with pitch decks, briefs, data sheets, competitive profiles, and playbooks

Requirements

5+ years SaaS product marketing experience supporting complex enterprise sales
Track record leading product marketing strategy for multiple products and markets
3+ years hands-on development of marketing and sales tools including web content (executive summaries, presentations, articles, competitive profiles, playbooks, blogs, podcasts)
Great presentation skills; confident delivering to executives, customers, and partners
Working knowledge of: Salesforce (reporting, customer and deal insights)
ZoomInfo (ICP enrichment, intent signals, TAM/SAM analysis)
Sitecore (content updates, personalization, conversion optimization)
Canva (rapid creation of collateral and campaign assets)
Preferred: Knowledge of SEO and discoverability best practices

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SaaS product marketingproduct marketing strategymarketing tools developmentcontent creationpresentation skillsSEOconversion optimization

Soft Skills

collaborationcross-functional alignmentcommunicationleadership