WM Partners, LP

eCommerce Product Marketing Manager

WM Partners, LP

full-time

Posted on:

Origin:  • 🇺🇸 United States

Visit company website
✨ AI Apply
Manual Apply

Salary

💰 $110,000 - $128,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Node.js

About the role

  • We are seeking a highly driven E-commerce Product Marketing Manager to lead growth on Amazon and translate marketplace insights into actionable strategies for our Direct-to-Consumer (DTC) business.
  • Own the product marketing roadmap for our Amazon catalog—driving demand, conversion, and retention—while turning marketplace learnings into messaging, merchandising, and test plans that strengthen our DTC site and lifecycle channels.
  • Partner with an Amazon accelerator (e.g., Pattern, Channel Bakers, Fortress) to maximize product performance and growth.
  • Lead all aspects of product-level marketing, including PDP content, keyword strategy, retail media inputs, promotions, and new ASIN launches.
  • Optimize PDPs by analyzing the competitor landscape, keyword research, CTR/CVR data, and A/B testing insights.
  • Conduct competitive tracking across PDPs, pricing, reviews, and media share of voice to identify white-space opportunities and emerging threats.
  • Improve discoverability via search term mining, backend keywords, browse node optimization, and Brand Store navigation updates.
  • Plan and execute promotions and pricing strategies, ensuring seamless alignment with inventory readiness and operational timelines.
  • Develop channel-ready briefs for new products (positioning, claims hierarchy, imagery, content modules, and forecast assumptions).
  • Drive reputation and trust by managing rating goals, review velocity, UGC collection, Q&A monitoring, and policy compliance.
  • Deliver a weekly business review (WBR) with KPIs, key drivers, risks, and recommended actions.
  • Translate Amazon performance learnings into winning DTC messaging, positioning, and bundling strategies.
  • Use marketplace search term insights to optimize site taxonomy, SEO, and onsite search experiences.
  • Apply promotion learnings to DTC A/B and CRO experiments.
  • Build a creative testing loop, feeding best-performing marketplace images, copy, and video hooks into paid social, search, and lifecycle campaigns.

Requirements

  • 3+ years in e-commerce growth or product marketing, with hands-on Amazon expertise and additional marketplace experience (e.g., Walmart, iHerb).
  • Prior experience working with an Amazon accelerator partner (Pattern, Channel Bakers, Fortress, or similar).
  • Proven success driving sustained Amazon growth across a large ASIN portfolio.
  • Strong creative skills in briefing content for image stacks, A+ modules, and Brand Store enhancements.
  • Analytical fluency in Excel, BI dashboards, GA4, and channel attribution.
  • A cross-functional mindset with the ability to partner effectively with digital marketing, operations, finance, and medical affairs teams.
  • A balance of strategic vision and hands-on execution, thriving in fast-paced, performance-driven environments.