Withings

Marketing

• Own and grow our organic social media channels — filming, editing (CapCut or similar), and posting content primarily on Tik Tok.
• Be super comfortable both in front of and behind the camera — filming yourself and others, as well as shooting and editing content.
• Engage with people out in the community: street interviews, event coverage, on-the-ground content, photography.
• Comment on posts and drive engagement across social platforms, primarily Tik Tok.
• Understand and engage authentically with running and gym/fitness communities.
• Be a confident, conversational on-camera presence who can strike up conversation with strangers.
• Support influencer management: gifting, LTK, Shop My, and similar platforms.
• Follow up with influencers to ensure content briefs are followed and posts go live on schedule.
• Help identify potential new affiliates.
• Support execution of partnership deliverables: web page mockups (Figma a plus), partnership videos, and basic graphics/design.
• Submit completed briefs and content requests to the web team via Notion.
• Provide on-the-ground support for marketing events and activations.
• Track and report on post-campaign performance to quantify partnership impact.
• Run a monthly report summarizing all social media post performance.
• Set up purchase orders for influencers and affiliates.
• Manage the "little stuff" — the small but essential tasks that keep campaigns moving.

Marketing Coordinator – Hourly, Contract

Manager

• Ensure alignment of US strategy with global objectives
• Support revenue growth, brand positioning, and operational excellence
• Provide leadership and vision to local teams
• Ensure cross-functional collaboration between sales, marketing, customer support, and global teams
• Monitor KPIs and ensure operational efficiency
• Identify and cultivate strategic partnerships to accelerate growth
• Ensure profitability and cost optimization
• Support budget construction and forecasting

General Manager

Account Executive

• Build and manage a pipeline of accounts across the East Coast, from first outreach through contract close.
• Develop trusted relationships with physicians, KOLs and hospital procurement teams — becoming their go-to resource for SUDOSCAN.
• Adapt your commercial approach to the nuances of each region, account type, and clinical context — no two conversations are the same.
• Manage the full sales cycle end-to-end: prospecting, needs assessment, demo and negotiation.
• Contribute to sales forecasting and territory planning in partnership with the Global Managers.
• Surface field intelligence — clinical trends, competitive activity, account feedback — that sharpens our go-to-market strategy.