With Intelligence

Marketing Executive

With Intelligence

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • - Plan, develop and execute integrated marketing campaigns for allocated events, with responsibility for achieving registration, attendance and entry targets
  • - Own the marketing delivery timeline for each event, coordinating activity across teams to ensure campaigns are launched accurately and on schedule
  • - Build and maintain detailed marketing plans for each event, including channel activity, messaging, timelines and performance tracking
  • - Select, segment and manage data to deliver tailored messaging for different audience types
  • - Identify gaps in audience data and work with internal teams to research, cleanse and maintain contact records
  • - Maximise opportunities to improve marketing effectiveness through automation, dynamic content and process improvements
  • - Work closely with the Delegate Engagement Team to ensure events are positioned correctly and supported with the right data, messaging and assets
  • - Brief and manage design requirements, ensuring all marketing collateral aligns with brand guidelines
  • - Support the commercial team by providing marketing insight, data and assets to help achieve sales targets
  • - Conduct post-event analysis and reporting, sharing insights and recommendations with key stakeholders

Requirements

  • - Experience working in a B2B events marketing environment
  • - Strong understanding of the full marketing mix, including email, digital and content-led campaigns
  • - Confident using CRM systems such as Salesforce or Microsoft Dynamics, with experience in data selection and segmentation
  • - Excellent attention to detail and accuracy across campaign delivery, data handling and reporting
  • - Strong written communication skills, with the ability to tailor messaging for different audiences
  • - Solid Excel skills and confidence working with performance trackers and campaign data
  • - Self-motivated, organised and comfortable managing multiple events and campaigns concurrently in a fast-paced environment
  • - Able to work under pressure and deliver consistently against tight deadlines and targets
Benefits
  • - 24 days annual leave rising to 29 days
  • - Enhanced parental leave
  • - Medicash (Healthcare Cash Plan)
  • - Wellness Days
  • - Birthday day off
  • - Employee assistance program
  • - Travel loan scheme
  • - Charity days
  • - Breakfast provided
  • - Fully stocked drinks fridge
  • - Social Events throughout the year
  • - Hybrid Working

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B events marketingemail campaignsdigital campaignscontent-led campaignsdata selectiondata segmentationExcelperformance trackingcampaign datamarketing automation
Soft skills
attention to detailwritten communicationself-motivatedorganisedability to manage multiple eventsability to work under pressuretime managementaccuracyadaptabilitycollaboration