Own the Search Channel End-to-End
Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
Drive Android Acquisition from Day One
Own Android growth strategy across Google App Campaigns and Apple Search Ads
Optimize to in-app revenue events (not just installs)
Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
Partner with Product and Data teams on attribution and conversion tracking
Build High-Performance Funnels
Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
Run Fast, Learn Faster
Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
Maintain a testing roadmap with clear hypotheses and success metrics
Partner with Design and Growth teams on landing pages and App Store optimization
Manage Budgets Like a CFO
Manage $50k+/month in search spend (scaling to low six figures)
Allocate weekly budgets by channel, geo, brand vs non-brand, device
Keep CAC within targets while finding incremental spend opportunities
Communicate Like a Leader
Write crisp weekly updates: what happened, why, what's next
Present monthly performance to leadership with clear insights and recommendations
Collaborate seamlessly with Growth, Product, Design, and Data teams

Requirements

4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
Strong Google Ads expertise:
Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)
Performance Max (when to use it, how to prevent brand cannibalization)
Google App Campaigns (ACi) for mobile installs and revenue optimization
Direct experience with Apple Search Ads for iOS, ready to expand to Android
Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
Excellent written communication—you can write a weekly recap that's actually worth reading
Authorized to work in the US

Benefits

Generous equity grant
401k matching
Relocation bonus
Health, vision, dental insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsBing AdsApple Search AdsGoogle App Campaignskeyword strategymatch typesQuality Score optimizationCACROASrevenue optimization

Soft Skills

communicationcollaborationleadershipanalytical thinkingcreativityproblem-solvingbudget managementtesting and optimizationreportingstrategic thinking