Wispr Flow

Performance Marketing

• Own the Search Channel End-to-End
• Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
• Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
• Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
• Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum
• Drive Android Acquisition from Day One
• Own Android growth strategy across Google App Campaigns and Apple Search Ads
• Optimize to in-app revenue events (not just installs)
• Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
• Partner with Product and Data teams on attribution and conversion tracking
• Build High-Performance Funnels
• Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
• Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
• Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows
• Run Fast, Learn Faster
• Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
• Maintain a testing roadmap with clear hypotheses and success metrics
• Partner with Design and Growth teams on landing pages and App Store optimization
• Manage Budgets Like a CFO
• Manage $50k+/month in search spend (scaling to low six figures)
• Allocate weekly budgets by channel, geo, brand vs non-brand, device
• Keep CAC within targets while finding incremental spend opportunities
• Communicate Like a Leader
• Write crisp weekly updates: what happened, why, what's next
• Present monthly performance to leadership with clear insights and recommendations
• Collaborate seamlessly with Growth, Product, Design, and Data teams

Paid Search Performance Marketing Manager