Wishpond (TSXV:WISH)

VP of Marketing

Wishpond (TSXV:WISH)

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Job Level

Lead

About the role

  • Create and implement strategic marketing initiatives in line with overall business objectives across various marketing functions, including performance marketing, events, social media marketing and product marketing.
  • Setting revenue targets and analyzing data to figure out what changes need to be made in order to attain these targets.
  • Performing quality control in terms of consistent brand messaging and customer communications.
  • Seeking out new relationships with customers, partners, and suppliers and nurturing existing relationships.
  • Keeping a close eye on marketing budgets to limit expenses.
  • Creating and leading a successful team while nurturing a culture that reflects and enhances company values.
  • Using data and analytics for decision-making and measuring marketing effectiveness, as well as creating a culture of structured experimentation and iteration to drive growth.
  • Providing strategic guidance and leadership to support overall business growth and success.
  • Optimizing the effectiveness of existing marketing channels such as emails, social media, website, etc., based on data-driven insights.
  • Other duties as assigned.

Requirements

  • A minimum of 5-7 years of experience, preferably within a SaaS-oriented marketing operation or marketing agency.
  • A degree or diploma that contributes to the organization is considered an asset.
  • Strong recruitment, training, leadership, and negotiation skills.
  • In-depth knowledge of marketing strategies and best practices.
  • Capacity to manage global teams and complex projects seamlessly.
  • Must be detail-oriented and creative and have a passion for helping partners and Team Members achieve their goals.
  • Ability to analyze data and information to make key decisions that lead to continuous wins
  • Strong in audience and marketing research
  • Self-motivated with the ability to establish and maintain solid relationships through a client-first mentality.
  • As part of a diverse team, the ability to work both independently and collaboratively.
  • Must be technical, analytical, results-driven and have the ability to multitask in a fast-paced environment.
  • Organized, administratively strong, and have solid writing, phone, and general communication skills.
  • Fluent in English (spoken and written). Knowledge of a second language is considered an asset.
  • Willing to participate in ongoing education and training for the role.
Benefits
  • Exciting and dynamic environment with a great leadership team
  • Comprehensive training program and regular performance reviews to facilitate your success
  • Competitive compensation based on experience and proven abilities
  • Great referral programs with incentives and bonuses
  • Unbelievable product discounts when you use our products for your own business
  • A global workforce of multi-cultural and talented colleagues
  • A close-knit operation with amazing growth opportunities for your personal development
  • Corporate headquarters in beautiful Vancouver, British Columbia, Canada
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingsocial media marketingproduct marketingdata analysismarketing strategiesaudience researchmarketing effectiveness measurementbudget managementSaaS marketingproject management
Soft Skills
leadershipnegotiationdetail-orientedcreativerelationship buildingself-motivatedcollaborativeorganizedcommunicationanalytical