Wishpond (TSXV:WISH)

Account Manager

• Exclusively manage a portfolio of high-value PersistIQ clients, including Kick Off Calls (KOCs), deeply understanding their business goals and translating them into effective B2B email outreach strategies with defined, measurable outcomes.
• Co-own strategy, planning, and performance discussions for key accounts, acting as a strategic partner to both clients and the Senior Account Director.
• Proactively track campaign performance against agreed benchmarks (open rates, reply rates, meetings booked, pipeline generated), adjust strategies, and identify growth opportunities to ensure clients consistently achieve and exceed their outreach objectives.
• Serve as a senior advisor and coach to junior and mid-level Account Managers, sharing best practices and fostering their development.
• Assist the Senior Account Director in training new Account Managers, accelerating their time-to-productivity and integration into the team.
• Lead client meetings, presentations, and strategic reviews, especially when the Senior Account Director is unavailable, ensuring seamless communication and continuity.
• Execute and optimize B2B email outreach campaigns, including drafting and reviewing copy, sourcing and validating lead data from multiple channels, and identifying new targeting opportunities. Collaborate closely with other departments to ensure alignment with client strategy and consistently high-quality delivery.
• Leverage a best-in-class AI tool suite daily (e.g., ChatGPT, Claude, Gemini, Clay, Notebook LM, Gamma, etc.) to produce high-quality campaign assets, ad copy, creative concepts, lead enrichment and strategic briefs with unparalleled efficiency.
• Consistently bring strategic insights and proactive recommendations to clients, moving beyond reporting to drive measurable business impact and pipeline growth.
• Handle difficult conversations, underperforming campaigns, and complex client challenges with confidence, transparency, and a solution-oriented approach, and assist Account Managers on this, especially when the Senior Account Director is unavailable.
• Other duties as assigned, reflecting the evolving needs of our high-growth environment.

Senior Email Marketing Account Manager

• Exclusively manage a portfolio of high-value and VIP clients, deeply understanding their business goals and translating them into advanced marketing strategies with defined, measurable outcomes.
• Co-own strategy, planning, and performance discussions for key accounts, acting as a strategic partner to both clients and the Account Director.
• Proactively track performance against agreed benchmarks, adjust strategies, and identify growth opportunities to ensure VIP clients consistently achieve and exceed their marketing objectives.
• Serve as a senior advisor and coach to junior and mid-level Account Managers, sharing best practices and fostering their development.
• Assist the Account Director in training new Account Managers, accelerating their time-to-productivity and integration into the team.
• Lead client meetings, presentations, and strategic reviews, especially when the Account Director is unavailable, ensuring seamless communication and continuity.
• Design and execute comprehensive digital marketing campaigns across paid social, Google Ads, email, content, and landing pages, demonstrating mastery and innovation.
• Leverage a best-in-class AI tool suite daily (e.g., ChatGPT Teams, Claude, Canva Teams, Adobe Firefly, Midjourney, Runway ML, Surfer SEO, CapCut) to produce high-quality campaign assets, ad copy, creative concepts, and strategic briefs with unparalleled efficiency.
• Consistently bring strategic insights and proactive recommendations to clients, moving beyond status updates to drive tangible business impact.
• Handle difficult conversations and complex client challenges with confidence, honesty, and a solution-oriented approach.
• Other duties as assigned.

Senior Email Marketing Account Manager

Senior Marketing Account Manager