Wishpond (TSXV:WISH)

Business Development Rep

• Monitor outbound and inbound conversations in Instantly to ensure all positive replies are responded to promptly
• Identify and report unanswered, delayed, or mishandled responses to the SDR Manager
• Ensure all leads are properly followed up on and moved through the pipeline efficiently
• Audit Pipedrive deals to confirm accurate updates, notes, and activity tracking
• Ensure all Pipedrive activities are logged, updated, and accurate (No Yellow and Red tags)
• Verify that all deals are in the correct pipeline stages at all times
• Maintain CRM hygiene by ensuring complete and accurate documentation
• Flag bottlenecks, missed opportunities, and process gaps within the pipeline
• Work closely with SDRs, closers, and marketing to improve lead handling and conversion
• Create and share regular reports on pipeline performance and response times
• Other duties as assigned.

Business Development Specialist

• Prospect and qualify new business opportunities via outbound and inbound channels
• Consistently book demos with qualified leads via email, phone, LinkedIn, and other platforms to drive the sales pipeline
• Manage and maintain a large sales pipeline, ensuring pipeline hygiene and accurate CRM records
• Execute consistent follow-ups with prospects to drive engagement and bookings
• Consistently hit and exceeded key metric targets, including quality, pipeline management, and conversion rates
• Continuously improve outreach strategies and processes to maximize results
• Other duties as assigned

Outbound Business Development Representative

Artificial Intelligence

• Develop and execute AI‑enhanced marketing initiatives across performance marketing, lifecycle marketing, social media, and product marketing.
• Use AI tools, predictive analytics, and automation to optimise campaigns, identify growth opportunities, and support revenue‑driven objectives.
• Ensure consistent, high‑quality brand messaging across all channels, leveraging AI for content generation, testing, and personalisation.
• Build and maintain positive relationships with customers, partners, and internal teams.
• Assist in managing marketing budgets and ensuring efficient allocation through automated forecasting and performance modelling.
• Collaborate with team members and contribute to a positive, values‑driven culture.
• Implement a culture of experimentation using A/B testing, machine‑learning insights, and performance dashboards.
• Support the development of AI‑powered go‑to‑market strategies that drive product adoption and business growth.
• Contribute to marketing strategies that support overall business growth and product adoption.
• Optimise existing channels (email, social, website, paid media) using automation, segmentation, and real‑time performance insights.
• Stay current with emerging AI marketing technologies and recommend tools that improve efficiency and impact
• Other duties as assigned.

AI Marketing Manager

Chief Marketing Officer

• Create and implement strategic marketing initiatives in line with overall business objectives across various marketing functions, including performance marketing, events, social media marketing and product marketing.
• Setting revenue targets and analyzing data to figure out what changes need to be made in order to attain these targets.
• Performing quality control in terms of consistent brand messaging and customer communications.
• Seeking out new relationships with customers, partners, and suppliers and nurturing existing relationships.
• Keeping a close eye on marketing budgets to limit expenses.
• Creating and leading a successful team while nurturing a culture that reflects and enhances company values.
• Using data and analytics for decision-making and measuring marketing effectiveness, as well as creating a culture of structured experimentation and iteration to drive growth.
• Providing strategic guidance and leadership to support overall business growth and success.
• Optimizing the effectiveness of existing marketing channels such as emails, social media, website, etc., based on data-driven insights.
• Other duties as assigned.

Business Development Specialist

Outbound Business Development Representative

AI Marketing Manager

VP of Marketing