WisdomTree in Europe

Email Marketing Manager

• Own and execute email marketing strategy
• Lead the planning and execution of email campaigns and lifecycle communications aligned to broader marketing and commercial objectives.
• Develop lifecycle and automation strategies
• Design and implement scalable, multi-stage customer journeys, including automated workflows, nurture streams, and triggered communications.
• Audience segmentation and personalisation
• Leverage SFMC data extensions and Contact Builder to create targeted audience segments that improve relevance, engagement, and conversion performance.
• Build and optimise campaigns and journeys
• Develop, QA, schedule, and deploy email campaigns and automated journeys using Journey Builder and Automation Studio.
• Testing and performance optimisation
• Drive a structured test-and-learn approach through A/B testing across content, timing, segmentation, and journey logic to continuously improve performance.
• Performance reporting and insights
• Analyse campaign performance (open rates, CTR, conversions, deliverability, engagement trends) and translate insights into actionable improvements.
• Cross-functional campaign planning
• Own and manage the email marketing calendar, working closely with marketing, sales, and product teams to ensure aligned and effective campaign delivery.

Email Marketing Specialist, Salesforce Marketing Cloud

Sales

• Drive sales and relationship‑management activities across the German intermediary/wealth market, ensuring deep national coverage.
• Engage strategically with Volksbanken, Sparkassen, and other key intermediary and B2B networks.
• Manage and grow relationships with B2B platforms and partners supporting product distribution across Germany.
• Execute the GSR regional sales strategy through targeted outreach, relationship development, and regional coverage.
• Generate net new assets and expand WisdomTree’s ETF market share in Germany.
• Generate, qualify, and convert new business leads to support a strong sales pipeline and growth objectives.
• Contribute to achieving flow targets and identifying new market opportunities to enhance intermediary penetration.
• Promote WisdomTree’s full product set to intermediaries through meetings, events, and ongoing client education.
• Deliver high-quality product communication: performance updates, product benefits, portfolio use cases, and market commentary.
• Maintain transparency and consistency in client communication, ensuring adherence to regulatory and internal standards.
• Support internal processes by maintaining a clean and accurate Salesforce database, ensuring all client interactions, leads, and opportunities are properly captured.
• Collaborate closely with the full GSR team on sales campaigns, product initiatives, and market‑development programs.
• Contribute ideas and initiatives to improve lead generation, regional visibility, and team efficiency.

Email Marketing Specialist, Salesforce Marketing Cloud

Sales Specialist, German Speaking Regions