Willow

Product Marketing Manager

Willow

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Develop and manage go-to-market strategies for new products, product extensions, and feature launches.
  • Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines.
  • Partner with the SVP of Marketing to define positioning, messaging, and launch narratives.
  • Own cross-functional launch planning and coordination across marketing, product, operations, and patient services.
  • Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness.
  • Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing.
  • Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities.
  • Identify market opportunities and help translate insights into actionable product or messaging recommendations.
  • Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy.
  • Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.
  • Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

Requirements

  • 4-8+ years of experience in product marketing, go-to-market strategy, or growth marketing
  • Experience launching physical consumer products (ecommerce, supplements, skincare, wellness, or consumer health strongly preferred)
  • Experience working in high-growth startups or fast-paced environments
  • Strong cross-functional project management and organizational skills
  • Ability to translate complex product ideas into clear messaging and positioning
  • Strong analytical thinking and comfort with market research and performance analysis
  • Excellent communication skills with the ability to collaborate across teams and levels of leadership
  • Ability to manage multiple launches and priorities simultaneously
  • Strategic thinker who can connect product, brand, and growth
Benefits
  • Flexible hours with meetings taking place in EST
  • Work wherever you choose
  • Fun and casual work environment
  • Employee engagement activities and virtual gatherings
  • We are a diverse, global team! 🌍
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategyproduct marketingmarket analysiscompetitive researchcustomer insightslaunch performance trackingpost-launch analysisproject managementdata analysismessaging frameworks
Soft Skills
organizational skillsanalytical thinkingcommunication skillscollaborationstrategic thinkingability to manage multiple prioritiescross-functional coordinationtranslating complex ideasactionable recommendationsleadership discussions