Willow

Marketing

• Develop and execute marketing strategies to support business goals and grow brand visibility.
• Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
• Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
• Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
• Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement
• Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
• Track marketing performance metrics and present insights to inform strategy.

Marketing Manager

Manager

• Partner with customers to understand their needs, providing expert guidance and training on how to use Willow’s product and the skills library.
• Provide leadership for internal teams on how to best implement skills for a customer’s specific building and systems to help them achieve their high level goals.
• Iteratively improve the existing skills library by collecting and analysing customer feedback, experimenting to find solutions, and testing the results across customers.
• Translate domain expertise into rule-based logic (skills) to monitor building operations using Willow’s low-code environment, Activate Technology.
• Serve as a technical expert that deeply understands the Willow Activate Technology, Skills Library and Building Systems.
• Partner with other Willow product, engineering and sales teams to refine product roadmaps and growth plans focused on delivering value to customers.
• Maintain and grow a deep working knowledge of the building industry, from key stakeholders to industry pain points and key trends

Marketing Manager

Deployment Manager – HVAC, FDD