Willow

Product Marketing

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches.
• Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines.
• Partner with the SVP of Marketing to define positioning, messaging, and launch narratives.
• Own cross-functional launch planning and coordination across marketing, product, operations, and patient services.
• Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness.
• Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing.
• Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities.
• Identify market opportunities and help translate insights into actionable product or messaging recommendations.
• Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy.
• Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.
• Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

Product Marketing Manager

Brand Designer

• Ensure brand consistency across all products, marketing materials, and customer touchpoints
• Translate concepts, strategies, and creative direction into compelling visual executions that align with project goals and brand positioning.
• Contribute to the evolution of the brand as new products and categories are introduced
• Design product packaging for supplements, skincare, and future product lines
• Create scalable packaging systems that can expand across multiple SKUs
• Prepare production-ready files for packaging and printed materials collaborating with vendors and manufacturers to ensure accurate execution of materials, finishes, and colors
• Develop high-quality visuals for digital and printed materials while maintaining alignment with brand standards.
• Work independently to manage your own workflow, execute assigned tasks, and maintain high-quality output without requiring close supervision.
• Collaborate closely with Marketing, Design Leads, and other team members, effectively integrating feedback to improve deliverables.
• Stay informed on design trends, tools, and best practices, refining techniques to continuously improve creative outcomes.
• Use AI-powered tools and visualization techniques to quickly prototype and explore packaging directions
• Develop visual presentations that help communicate product concepts to internal teams and stakeholders

Senior Brand Designer

Account Executive

• Identify, target, and secure new enterprise customers to drive revenue growth.
• Generate and qualify new leads through various channels including partners, networking, and industry events.
• Deliver sales presentations and product demonstrations to prospective customers, highlighting the value and benefits of our SaaS solution.
• Ensure customers achieve their desired outcomes through the effective use of our SaaS solutions.
• Drive contract renewals and identify opportunities for upselling and cross-selling.
• Act as the primary point of contact for customer inquiries, issues, and feedback.
• Ensure timely and effective resolution of customer concerns.
• Develop and execute strategic account plans to maximize customer value and revenue.
• Monitor customer usage and adoption of our SaaS solutions, providing guidance and support to optimize their experience.
• Serve as a customer advocate within the company, collaborating with internal teams to ensure customer needs are met.
• Work closely with marketing, product, deployment, and customer support teams to align on strategies and support customer success initiatives.

Enterprise Account Executive – SaaS Facilities Management Technology

Marketing

• Develop and execute marketing strategies to support business goals and grow brand visibility.
• Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
• Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
• Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
• Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement
• Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
• Track marketing performance metrics and present insights to inform strategy.