Willow

Project Manager

• Own Cross-Functional Marketing Execution
• Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows
• Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously
• Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early
• Ensure teams stay aligned on priorities, deadlines, and next steps
• Help create visibility, documentation and accountability across the department
• Build Operational Infrastructure
• Develop and improve marketing processes, systems, documentation, and workflows
• Create scalable operating procedures that improve visibility, accountability, and execution speed
• Help standardize how information is shared across the department
• Identify inefficiencies and implement smarter ways of working across teams and tools
• Drive Communication & Alignment
• Act as a central communication liaison across the marketing department
• Help ensure leadership, stakeholders, and sub-departments stay informed and aligned
• Organize and communicate department updates, launch statuses, priorities, and timelines
• Improve cross-functional coordination between marketing and other departments
• Ensure important information doesn’t fall through the cracks
• Support Product Launches & Go-To-Market Coordination
• Partner closely on new product introductions and launch planning
• Own marketing-related launch timelines, deliverables, dependencies, and coordination
• Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution
• Help ensure launches are organized, communicated clearly, and executed on time
• Improve Systems & Workflow Automation
• Identify opportunities to streamline work through automations, templates, integrations, and operational improvements
• Help implement smarter systems for project tracking, communication, reporting, and workflow management
• Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools
• Identify areas of opportunity to leverage ai within workflows to drive efficiency
• Continuously look for ways to improve team efficiency, organization, visibility, and collaboration
• Help establish scalable workflows that support a fast-growing marketing organization
• Support Data Visibility & Decision Making
• Help organize, surface, and communicate key marketing data and insights to stakeholders
• Partner with teams to improve reporting visibility and operational clarity
• Assist in building systems that help teams make faster, more informed decisions
• Help ensure teams have access to the information and reporting needed to execute effectively

Marketing Project Manager

Financial Planning and Analysis

• Lead all core finance functions, including FP&A, accounting, cash management, financial controls, budgeting, forecasting, board reporting, and strategic finance
• Build and maintain a high-integrity financial operating cadence that improves forecast accuracy, decision quality, and organizational accountability
• Strengthen financial processes, systems, controls, and reporting as the company scales, without adding unnecessary bureaucracy
• Prepare and present clear, credible, and precise materials for the Board, investors, lenders, and other key stakeholders
• Serve as a trusted advisor to the CEO and Board on financial performance, business health, planning scenarios, capital allocation, and operating tradeoffs
• Support strategic planning, long-range modeling, and scenario analysis tied to the company’s growth trajectory and future opportunities
• Help the company make better decisions at the intersection of growth and discipline — supporting commercial ambition while pressure-testing assumptions and avoiding financial overreach
• As needed, support future strategic finance activity, including fundraising, as a secondary capability rather than the primary focus of the role
• Bring rigor to SaaS and company performance metrics, including ARR, ACV, bookings, gross margin, churn, renewal quality, services mix, implementation timing, pipeline conversion, and cash efficiency
• Develop a clear view of revenue quality, including distinctions between contracted ARR, live ARR, collectible ARR, and realized revenue performance
• Drive operating visibility into the true economics of the business, including customer profitability, implementation and deployment dynamics, cost drivers, and expansion quality
• Partner closely with Sales, Legal, Delivery, and Operations on pricing, deal structure, payment terms, procurement dynamics, services attachments, margin implications, and revenue recognition considerations

Ecommerce

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches.
• Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines.
• Partner with the SVP of Marketing to define positioning, messaging, and launch narratives.
• Own cross-functional launch planning and coordination across marketing, product, operations, and patient services.
• Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness.
• Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing.
• Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities.
• Identify market opportunities and help translate insights into actionable product or messaging recommendations.
• Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy.
• Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.
• Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

Product Marketing Manager, eCommerce

Product Marketing Manager, Ecommerce

Product Manager

• Own a defined product area or set of experiences (e.g., onboarding, patient portal, care workflows)
• Identify and prioritize problems based on patient needs, business impact, and operational constraints
• Translate high-level goals into clear product direction, requirements, and success criteria
• Partner with Product Leadership to shape and maintain a prioritized product roadmap
• Make thoughtful tradeoffs between speed, scope, and impact
• Use data, user insights, and business context to inform decisions—not just intuition
• Collaborate with Project Managers to ensure initiatives are well-coordinated and delivered effectively
• Define clear success metrics for initiatives before work begins
• Evaluate impact post-launch and identify follow-up opportunities
• Use product events, funnel data, and qualitative feedback to understand what’s working and what’s not
• Help ensure product decisions reduce preventable friction and confusion, especially early in the patient lifecycle

Web Designer

• Designing high-converting landing pages tied to campaign goals, maintaining brand consistency across digital channels, and producing creative assets (banners, promo visuals, launch materials) that translate marketing strategy into visual narratives.
• Conducting user research, analyzing competitors and performance data, and partnering with marketing/product teams to hypothesize and design A/B tests aligned with growth goals.
• Creating wireframes and interactive prototypes in Figma, designing polished interfaces that follow brand guidelines, and iterating based on data and feedback.
• Planning and running usability tests, ensuring designs meet accessibility standards, and staying current on inclusive design practices.
• Building and maintaining scalable design systems, producing style guides and UI specs, and delivering clean design handoffs to engineering.
• Working closely with developers, PMs, marketers, and stakeholders, leading design discussions, and owning decisions end-to-end.

Senior Web Designer

Designer

• Design emails across campaigns and lifecycle journeys (welcome, onboarding, retention, winback, upsell)
• Translate briefs into visually compelling, conversion-aware designs
• Maintain consistency across email while evolving the brand’s visual system in-channel
• Build emails directly in platforms like Customer.io, Klaviyo, or similar
• Work within templates and modules, making updates as needed
• Test emails across devices and inboxes to ensure accuracy, responsiveness, and functionality
• Assist in pre-send checks to ensure campaigns go out clean and on time
• Partner closely with the Lifecycle Marketing Manager on campaign and journey execution
• Collaborate with copywriters, growth, and brand teams to ensure alignment across messaging and visuals
• Communicate clearly and proactively in a Slack-first, remote environment
• Provide updates and updates within the Clickup workspace
• Help maintain and evolve email templates, modules, and design systems
• Support iteration by updating designs based on performance insights
• Contribute to improving workflows for speed, organization, and consistency

Email Designer

QA Engineer

• Design and execute comprehensive test plans, test cases, and exploratory test sessions for web and mobile applications.
• Perform functional, regression, smoke, and UAT testing across all stages of the development lifecycle.
• Identify, document, and track bugs with clear reproduction steps, screenshots, and severity assessments.
• Collaborate closely with product managers and developers to deeply understand features and surface quality risks early.
• Design, build, and maintain clean, reliable, and scalable automated tests for our web applications using WebdriverIO and TypeScript/JavaScript.
• Implement the Page Object Model (POM) and create reusable components and utilities to keep our automation codebase DRY (Don’t Repeat Yourself).
• Handle complex automation scenarios involving iFrames, multiple windows, and asynchronous operations; implement effective wait strategies to eliminate flakiness.
• Develop and integrate API tests (using tools like Axios/node-fetch or Postman) within the WebdriverIO framework to ensure comprehensive end-to-end coverage.
• Integrate automation scripts into CI/CD pipelines (GitHub Actions, Jenkins, or GitLab CI); analyze results, troubleshoot failures, and maintain quality gates for every release.
• Contribute to test strategy decisions including tooling selection, coverage prioritization, and shift-left quality practices.
• Define and track QA metrics (defect density, test coverage, automation rate) to communicate quality health to stakeholders.
• Work closely with developers and product managers in an Agile/Scrum environment; participate in sprint planning, story refinement, and retrospectives from a quality lens.
• Conduct and participate in code reviews for automation code, advocating for testing best practices across the team.
• Mentor junior QA team members, sharing knowledge on testing techniques, automation approaches, and quality mindset.
• Drive continuous improvement of QA processes, documentation, and tooling to scale quality across a growing product surface.

Willow

Marketing Project Manager

CFO

Product Marketing Manager, eCommerce

Product Marketing Manager, Ecommerce

Product Manager

Senior Web Designer

Product Manager

Email Designer

Senior QA Generalist