Play a key role in how Workday’s data and analytics solutions are positioned within the broader Workday platform
Lead the development of high-impact narratives that bridge the gap between Data Cloud capabilities and enterprise data needs
Work directly with GPO and Data Cloud partners to support and execute go-to-market plans and joint messaging
Build and evolve the holistic value proposition for partners, ensuring a clear understanding of how Data Cloud enhances the Workday platform ecosystem
Drive the overall partner strategy and messaging for flagship events, including Workday Rising and Workday DevCon
Develop thought leadership topics and value metrics tailored to the Office of the CIO and Chief Data Officer (CDO)
Manage high-level demo requirements and storylines with partners to support Workday field sales organization
Collaborate with Technology and Partner Enablement teams to build a comprehensive "Bill of Materials" (BOM)
Lead the creation of Workday Data Cloud messaging and core content deliverables to be used across global regions
Analyze global market trends in enterprise data solutions and gather feedback to inform long-term Data Cloud messaging and strategy
Partner with Competitive Intelligence to identify technical differentiators for Data Cloud

Requirements

10-12+ years of Product Marketing experience in enterprise software (SaaS)
Proven track record in Partner Marketing, Platform Marketing, and marketing Enterprise Data Solutions
Ability to translate complex cloud architecture, data management, and AI/ML concepts into business value for C-suite executives
Familiarity with ERP, Financials, or HR domain data is highly preferred
Experience presenting to and influencing senior executive stakeholders and partner leadership
Proven ability to lead complex, cross-functional programs—from partner strategy ideation to global delivery
A "silo-breaker" who excels at building trust across disparate teams, regions, and external partner organizations

Benefits

Workday Bonus Plan
Role-specific commission/bonus
Annual refresh stock grants

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingPartner MarketingPlatform MarketingEnterprise Data SolutionsCloud ArchitectureData ManagementAI/ML ConceptsERPFinancialsHR Domain Data

Soft Skills

InfluencingBuilding TrustCross-Functional LeadershipCollaborationCommunicationStrategic ThinkingThought LeadershipPresentation SkillsStakeholder ManagementSilo-Breaking