Senior Customer Marketing Manager – Adaptive Planning
WillHire
full-time
Posted on:
Location Type: Hybrid
Location: Pleasanton • California • New York • United States
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Salary
💰 $132,000 - $198,000 per year
Job Level
About the role
- Own and scale Customer Advocacy & Customer Marketing globally, setting vision while remaining hands-on
- Build a best-in-class customer storytelling engine, including case studies, videos, web content, presentations, and executive-ready assets
- Create and operate a global customer reference program supporting sales, analyst relations, press, and events
- Influence the customer onboarding experience to reinforce value realization, differentiation, and adoption
- Manage agencies and external partners across content, video, design, and production
- Partner cross-functionally and influence without authority across Marketing, Sales, Customer Success, Product, and Communications
- Define success metrics and continuously evolve programs based on performance and impact
Requirements
- 7–10+ years of experience in B2B SaaS across Customer Marketing, Customer Advocacy, Product Marketing, or Content
- Experience operating in global, matrixed organizations as well as high-growth SaaS startup environments
- Familiarity with multi-product or platform organizations preferred
- Experience managing external agencies and vendors across content, video production, and creative services
- Familiarity with sales enablement workflows, reference request processes, and field-facing content needs
- Proven ability to build and scale customer advocacy and reference programs
- Strong program management skills, including roadmapping, prioritization, and cross-functional execution
- Ability to translate customer outcomes, ROI, and value metrics into credible marketing narratives
- Strong writing, editing, and briefing skills; able to set clear creative direction and quality standards
- Data-informed mindset with experience defining and tracking advocacy, content, and program performance metrics
- Highly collaborative, entrepreneurial, and comfortable influencing without authority.
Benefits
- Workday Bonus Plan or role-specific commission/bonus
- Annual refresh stock grants
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaSCustomer MarketingCustomer AdvocacyProduct MarketingContent ManagementProgram ManagementSales EnablementData AnalysisVideo ProductionCreative Services
Soft skills
CollaborationInfluencing without authorityProgram ManagementWritingEditingCreative DirectionPrioritizationEntrepreneurial MindsetCommunicationCross-functional Execution