WillHire

Senior Lifecycle Marketing Manager – Adaptive Planning

WillHire

full-time

Posted on:

Location Type: Hybrid

Location: Pleasanton • California • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $142,400 - $213,600 per year

Job Level

Senior

About the role

  • Build and run lifecycle campaigns day-to-day
  • Design, launch, and optimize onboarding, activation, adoption, and re-engagement campaigns
  • Partner with Product, Customer Success, and Marketing Operations to identify adoption gaps
  • Translate product usage data, customer maturity, and behavioral signals into targeted lifecycle plays
  • Drive expansion and upsell demand within the install base
  • Own lifecycle campaign calendars, execution plans, and performance reporting
  • Run testing and experimentation on messaging, cadence, channels, and offers
  • Track and optimize against lifecycle KPIs

Requirements

  • 8–12+ years of B2B SaaS marketing experience
  • Experience operating in global, matrixed organizations and high-growth SaaS startup environments
  • Proven experience building and running campaign-driven programs that increase adoption and reduce churn
  • Strong understanding of post-sale customer journeys and expansion motions
  • Experience partnering closely with Customer Success, Product, Sales, and Marketing Operations
  • Strong analytical skills and ability to connect programs to retention, NPS, and revenue outcomes
  • A data-informed mindset, with experience defining and tracking program and advocacy performance metrics
  • Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
  • Strong segmentation and targeting skills
  • Experience designing and managing always-on nurture programs alongside time-bound campaign plays
Benefits
  • Workday Bonus Plan or role-specific commission/bonus
  • Annual refresh stock grants

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS marketingcampaign-driven programscustomer journey mappingadoption metricsretention metricsNPS trackingrevenue analysissegmentationtargetingmarketing automation
Soft skills
analytical skillscollaborationcommunicationproblem-solvingstrategic thinkingdata-informed mindsetorganizational skillsexecution planningperformance reportingtesting and experimentation