Willful

Marketing

• Own and elevate Willful’s marketing visual language
• Set a high bar for clarity, consistency, and polish across all customer-facing marketing assets
• Design across email, website, landing pages, paid ads, social content, partnerships, and print, ensuring everything feels cohesive and intentional
• Create work that is visually strong and conversion-focused, balancing brand expression with performance goals
• Design distinctive, on-brand email templates and campaigns that work closely with CRM and content strategy
• Design high-quality marketing pages in Figma with attention to hierarchy, flow, and usability
• Produce polished materials for high-profile partners that reflect trust and credibility
• Make smart design decisions quickly, with imperfect inputs, limited time, or evolving requirements
• Establish and maintain lightweight systems, templates, and guidelines that improve quality and speed without over-engineering
• Use modern design and AI tools to support quality and efficiency, without sacrificing judgment or taste

Senior Marketing Designer

Content Marketing Manager

• Set direction, make decisions, and be accountable for outcomes
• Own the learn centre and blog, from prioritization through publication
• Write and refine marketing copy across emails, paid ads, and landing pages
• Use data and experimentation to improve what’s working and fix what isn’t
• Own Willful’s tone and quality bar across all customer-facing content
• Build and maintain strong working knowledge of estate planning topics, stay current on relevant legal changes, and ensure content is accurate and trustworthy
• Bring in external support when it makes sense and manage quality end-to-end
• Work closely with Product, CRM, CX, and Design to ensure content supports real user needs

Senior Marketing Designer

Senior Content Marketing Manager