Senior Marketing Designer

Willful

contract

Posted on: 1/15/2026

Location Type: Remote

Location: Canada

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💰 CA$95,000 - CA$125,000 per year

About the role

Own and elevate Willful’s marketing visual language
Set a high bar for clarity, consistency, and polish across all customer-facing marketing assets
Design across email, website, landing pages, paid ads, social content, partnerships, and print, ensuring everything feels cohesive and intentional
Create work that is visually strong and conversion-focused, balancing brand expression with performance goals
Design distinctive, on-brand email templates and campaigns that work closely with CRM and content strategy
Design high-quality marketing pages in Figma with attention to hierarchy, flow, and usability
Produce polished materials for high-profile partners that reflect trust and credibility
Make smart design decisions quickly, with imperfect inputs, limited time, or evolving requirements
Establish and maintain lightweight systems, templates, and guidelines that improve quality and speed without over-engineering
Use modern design and AI tools to support quality and efficiency, without sacrificing judgment or taste

5–8 years of experience designing for marketing in consumer tech, direct-to-consumer (DTC), or similar environments
Excellent taste with a portfolio showing restraint, attention to detail, and strong visual judgment
Understanding of how design builds trust and influences decision-making, especially in high-stakes or regulated spaces
Comfortable owning visual decisions from concept through execution
Design with the user in mind and care about clarity as much as aesthetics
Fluent in tools like Figma, Webflow, and email marketing platforms
Comfortable collaborating cross-functionally and explaining your decisions clearly
Use AI and automation as tools to improve workflow and output, not as shortcuts
Care deeply about quality and notice when something is slightly off
Bonus experience: Motion, animation, or light video work; experience designing in trust-based categories (finance, legal, health); experience building and maintaining lightweight design systems.

Benefits

Participation in employee stock option plan (ESOP)
Comprehensive benefits plan, including health, dental, and vision
Flexible perks including the choice of a health spending account (HSA) or RRSP matching
A $500 wellness budget to support your physical, mental and emotional health
Monthly meal and entertainment budget
4.5 day work week year-round, and flexible work hours to accommodate both work and home life
Company-wide paid “recharge” days off in December, in addition to your vacation time
Competitive parental leave policy
Fun and inclusive virtual team events
In-person team and company-wide events

Tip: use these terms in your resume and cover letter to boost ATS matches.

designvisual languageemail marketingFigmaWebflowuser-centered designconversion-focused designdesign systemsmotion designanimation

attention to detailvisual judgmentcollaborationcommunicationdecision-makingquality assuranceadaptabilitycreativityproblem-solvingtime management