Willful

Senior Content Marketing Manager

Willful

contract

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$85,000 - CA$115,000 per year

Job Level

Senior

About the role

  • Set direction, make decisions, and be accountable for outcomes
  • Own the learn centre and blog, from prioritization through publication
  • Write and refine marketing copy across emails, paid ads, and landing pages
  • Use data and experimentation to improve what’s working and fix what isn’t
  • Own Willful’s tone and quality bar across all customer-facing content
  • Build and maintain strong working knowledge of estate planning topics, stay current on relevant legal changes, and ensure content is accurate and trustworthy
  • Bring in external support when it makes sense and manage quality end-to-end
  • Work closely with Product, CRM, CX, and Design to ensure content supports real user needs

Requirements

  • 5–7 years of experience writing and leading content in consumer tech or direct-to-consumer (DTC) environments
  • Excellent writer and editor with strong taste and a bias toward clarity
  • Hands-on experience with SEO-driven content, including search intent, on-page optimization, and iterating content over time
  • Comfortable with metrics and care about whether your work actually works
  • Detail-oriented and take accuracy seriously, especially in high-trust subject areas
  • Communicate clearly, manage stakeholders well, and push back thoughtfully
  • Use AI as a tool to improve your work, not replace judgement
Benefits
  • Participation in employee stock option plan (ESOP)
  • Comprehensive benefits plan, including health, dental, and vision
  • Flexible perks including the choice of a health spending account (HSA) or RRSP matching
  • A $500 wellness budget to support your physical, mental and emotional health
  • Monthly meal and entertainment budget
  • 4.5 day work week year-round, and flexible work hours to accommodate both work and home life
  • Company-wide paid “recharge” days off in December, in addition to your vacation time
  • Competitive parental leave policy
  • Fun and inclusive virtual team events
  • In-person team and company-wide events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOcontent writingcontent editingon-page optimizationdata analysismarketing copywritingemail marketingpaid advertisinglanding page optimizationcontent strategy
Soft skills
communicationstakeholder managementattention to detailclaritydecision makingaccountabilitycreativitycollaborationadaptabilitycritical thinking