WHYTEMATTER Staffing Solutions

Marketing

• Lead and implement the firm’s overall marketing strategy
• Manage and develop relationships with legal panels and external partners
• Identify and assess advertising and business development opportunities
• Coordinate directory rankings and award submissions
• Oversee website performance, including SEO, PPC, and content management
• Manage social media platforms and internal communications
• Support partners with targeted marketing and client development initiatives
• Identify new business and tender opportunities
• Plan and support events and campaigns
• Manage external agencies (SEO, design, etc.)
• Ensure brand consistency across all materials
• Monitor, analyse, and report on marketing performance

Marketing Manager

Performance Marketing

• Managing paid advertising campaigns across Google, Microsoft, Meta (Facebook/Instagram), TikTok, and LinkedIn
• Analysing campaign performance and implementing data-driven improvements
• Creating and testing ad copy and creatives across multiple platforms
• Managing and allocating advertising budgets effectively
• Conducting A/B testing to optimise campaign performance
• Reporting on results and providing insights to improve strategy
• Collaborating with internal teams to refine and enhance campaign performance

Marketing Manager

Paid Ads Specialist