E-commerce, Digital Marketing Specialist

WHYTEMATTER Staffing Solutions

E-commerce & Digital Marketing Specialist managing Shopify stores for in-house retail brand. Focusing on driving traffic, optimising online sales, and overseeing ad campaigns.

Posted 7/21/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Shopify stores, with a strong focus on commercial performance metrics such as revenue, conversion rate, and average order value. Proficient in executing paid social campaigns and utilizing data analytics tools like GA4 for informed decision-making.

Highest-signal resume keywords

Shopify Store ManagementPaid Social Campaign OptimizationGoogle Ads ManagementGA4 Performance AnalysisE-Commerce Commercial Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Shopify ExperienceRevenue ManagementConversion Rate OptimizationAOV AnalysisPaid Social AdvertisingGoogle AdsShopping CampaignsMerchant Center ManagementPerformance ReportingEmail Marketing

Tools & Technologies

GA4KlaviyoMeta AdsTikTok Ads

Industry Keywords

E-CommerceDigital Sales ChannelsMerchandising StrategiesCreative TestingCustomer Experience

About the role

Key responsibilities & impact

Manage and optimise Shopify stores, ensuring an excellent customer experience.
Manage the commercial performance of the online business, including revenue, conversion rate, average order value (AOV) and promotional activity.
Plan and execute merchandising strategies to maximise online sales.
Build, manage and optimise paid social campaigns across Meta and TikTok, including creative testing and performance analysis.
Manage Google Ads, Shopping campaigns, Merchant Center and product feeds.
Use GA4 and performance reporting to identify opportunities and make data-led decisions.
Support the launch and growth of new digital sales channels.
Collaborate with internal teams on creative, campaigns and website improvements.

Requirements

What you’ll need

Hands-on Shopify experience, including building, launching or significantly developing Shopify stores.
Strong commercial understanding with experience owning trading metrics including revenue, conversion rate, AOV, promotions and merchandising.
Proven expertise in paid social across Meta and TikTok, with experience in creative testing and campaign optimisation.
Strong knowledge of Google Ads, Shopping campaigns, Merchant Center and product feed management.
Confident using GA4 and reporting tools to make commercial decisions based on performance data.
Experience working in an in-house e-commerce environment with end-to-end ownership.
Email marketing and customer lifecycle experience using Klaviyo or similar platforms (desirable).
Content creation and creative campaign development (desirable).
Experience working within a small, agile team where you've taken ownership across multiple areas of the digital journey (desirable).

Benefits

Comp & perks

Flexibility to work from anywhere
Opportunities for professional development