Who Gives A Crap

Marketing

• Design and deliver a customer-first lifecycle strategy that increases engagement, amplifies customer value, and drives long-term advocacy
• Develop and launch a differentiated loyalty program and manage/scale the referral program
• Evolve the subscription experience to deliver value at every stage
• Lead segmentation, personalisation, and cross-channel campaign strategy using first-party and behavioural data
• Develop insight-led, data-informed lifecycle programs with defined key results and performance tracking
• Plan, organise, and oversee delivery of complex lifecycle marketing initiatives from discovery to launch
• Facilitate cooperation between creative, product, and data teams to deliver targeted, high-performing campaigns
• Increase effectiveness of automated flows to improve efficiency and customer loyalty
• Launch loyalty offers and exclusives that drive customer value
• Adjust priorities in response to changing business needs or market conditions

Lifecycle Marketing Specialist

Growth Marketing

• Lead development of global growth centre of excellence to partner with local GMs to accelerate P&L growth
• Build and mature performance, lifecycle, and marketplace marketing capabilities
• Embed a culture of experimentation and ensure growth initiatives have measurable ROI
• Oversee squads of channel owners across paid media, CRM, and emerging growth platforms
• Guide roadmaps and create global frameworks, playbooks, and resources for local markets
• Identify and test new growth tactics leveraging trends and data-driven insights
• Align global efforts with business objectives, product and brand leaders
• Advise finance and marketing on budget guardrails and resource allocation
• Coach channel owners and scale experimentation frameworks

Lifecycle Marketing Specialist

General Manager, Global Growth Marketing