Whatnot

Performance Marketing Manager

Whatnot

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $135,000 - $165,000 per year

About the role

  • Launch and manage emerging digital and offline channels for acquisition.
  • Build structured testing roadmaps to validate channel fit and measure incremental impact.
  • Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes.
  • Help formalize early stage channels into repeatable, scalable playbooks for broader adoption.
  • Own day-to-day execution and performance monitoring for early stage channels.
  • Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals.
  • Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops.
  • Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported.
  • Communicate actionable insights to stakeholders and propose next steps for scaling.
  • Keep abreast of the latest ad tech, attribution methods, and analytics solutions.
  • Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level.

Requirements

  • 4–6 years of experience in performance marketing, growth marketing, or digital media.
  • Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budget
  • Strong command of key metrics and data analysis to drive campaign outcomes
  • Experience creating and iterating on world-class creative that resonates across diverse culture
  • Builder mentality that thrives in ambiguity and knows how to drive end to end experimentation with measurement rigor
  • Comfortable working cross-functionally with data, finance, engineering, and marketing teams, balancing both strategic and tactical responsibilities
Benefits
  • Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
  • Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
  • Monthly allowance to dogfood the app
  • Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinggrowth marketingdigital mediadata analysiscampaign managementaudience segmentationcreative developmentad techattribution methodsanalytics solutions
Soft Skills
communicationcross-functional collaborationstrategic thinkingtactical executionproblem-solvingadaptabilitycreativitydata-driven decision makingbuilder mentalityinsight generation