Product Manager, Ads – Promo
Whatnot
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • New York • United States
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Salary
💰 $240,000 - $320,000 per year
About the role
- Design and lead the product roadmap and strategy for Ads & Promos tools, balancing short and long-term goals.
- Engage regularly as a trusted advisor with leadership to understand their strategies, pain points, and priorities to inform product strategy, while providing transparency into roadmaps and managing expectations.
- Roll up your sleeves to define product requirements & work with engineering, design and broader team to bring our roadmap to market at lightning speed.
- Deeply understand and own the Ads & Promos ecosystem that include seller budgeting strategies, ROI/ROAS, attribution, pricing, auction dynamics, and best practices to inform product strategy and execution.
- Drive development of core ad systems including ad ranking algorithms, bidding, targeting engines, pricing mechanisms, and impression supply forecasting.
- Deliver actionable metrics & dashboards to help sellers adopt & optimize marketing spend across Ads & Promos.
- Lead global expansion of Ads & Promos tools, with emphasis on adoption and ease-of-use.
Requirements
- 8-10+ years of product management experience.
- Experience working in the ads (e.g. native advertising) and/or promotions (e.g. Coupons, Incentives, etc) domain, especially in an ecommerce marketplace.
- Experience leveraging AI and ML to build products that deliver outsized impact for users/marketers. You are comfortable designing for real-time systems like streaming data pipelines, event-driven triggers, and live experimentation environments.
- Ability to thrive in ambiguous environments, identify trade-offs, and make decisions with limited information in high-pressure situations.
- Proven ability to develop sound research methodologies and collect, synthesize, analyze, and interpret data.
- Experienced in design, and hypothesis driven product development.
- Deep empathy for users and a passion for delivering outstanding user experiences.
Benefits
- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- Parental Leave
- 16 weeks of paid parental leave + one month gradual return to work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementads systems developmentad ranking algorithmsbidding strategiestargeting enginespricing mechanismsimpression supply forecastingAIMLdata analysis
Soft Skills
leadershipstrategic thinkingcommunicationproblem-solvingdecision-makinguser empathyadaptabilityresearch methodologydata synthesisuser experience design