WeON

Growth Marketing

• Define and execute the traction plan and growth strategy by channel (organic, paid, partnerships, outbound, etc.)
• Lead growth rituals and squads (including SDR) focused on goals and experiments
• Ensure pipeline predictability and quality: ICP, volume, conversion, CAC, CPL, SQL/OPP
• Plan and manage campaigns, run experiments (test & learn) and continuously optimize
• Monitor performance metrics and establish analysis routines: LTV, ROI, CAC payback, full funnel
• Improve processes and alignment between Marketing and Sales (handoff, SLAs, cadences, lead quality)
• Coordinate the stack and execution across tools (e.g., RD Station, CRM, Ads, automations)

Head of Growth

Revenue Operations

• Execute outbound prospecting cadences (lists, segmentation, outreach, and follow-ups)
• Qualify inbound leads and manage re-engagement of former clients using a consultative approach
• Maintain and evolve the CRM pipeline: data hygiene, stages, tasks, SLAs, and routing
• Create and monitor performance dashboards (activity, conversions, pipeline, productivity)
• Automate workflows and integrations (RD Station/CRM), supporting commercial team efficiency
• Document and standardize commercial processes (cadences, handoffs, operational playbooks)
• Support team organization with reporting routines and continuous improvement.

RevOps Analyst

Customer Success Manager

• Lead the CS team and CS rituals: 1:1s, follow-ups, QBRs, health checks, and success plans;
• Develop and execute retention and expansion strategies (upsell/cross-sell) by segment;
• Monitor and report KPIs: churn (by account/revenue), NRR, NPS, adoption/engagement, health score, and expansion;
• Create and evolve playbooks by profile/segment (onboarding, adoption, at-risk, renewal, and expansion);
• Collaborate with Product and Revenue teams to prioritize improvements based on feedback, data, and opportunities;
• Ensure renewal predictability by reducing risks and proactively implementing action plans;
• Train the team in a consultative approach, conducting executive meetings, and account management.

Head of Growth

RevOps Analyst

Customer Success Coordinator