Wella Company

Consumer Insights Manager

Wella Company

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Tech Stack

Tableau

About the role

  • Lead insight-based strategic thinking for the portfolio of Retail hair brands, planning, conducting and executing primary research to build foundational knowledge and support marketing initiatives
  • Analyze and extract insights from secondary data sources (Nielsen, Numerator) to guide brand & innovation strategy
  • Lead analysis of business fundamentals and KPIs (i.e. habits and practices, usage and attitude, path-to-purchase, and personas) to enable strategic decision making.
  • Partner with our cross-functional teams to embed insights into the business – ensuring the voice of the consumer is heard in all we do
  • Proactively research, source, and facilitate implementation of new vendors, tools and approaches that utilize AI to analyze data and conduct primary research.
  • Continuously track and share consumer trends to facilitate quicker response through marketing and products/packaging innovation.

Requirements

  • 3+ years of experience in strategy consulting, consumer insights, market research or a similar / related field
  • Bachelor’s degree in marketing, communications, economics, business, or related field
  • Analytical thinker with excellent attention to detail and robust experience working with data
  • Strong project management and prioritization skills, ability to effectively communicate with cross-functional partners
  • Proficiency with Microsoft Excel and PowerPoint required; Power BI/ Tableau preferred.
  • Experience with 3rd party data platforms (Nielsen, Circana, etc.) preferred
  • Insatiable curiosity to learn, grow, and understand consumers and retailers.
Benefits
  • Flexible working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysismarket researchconsumer insightsstrategic thinkingproject managementdata interpretationKPI analysisprimary researchsecondary data analysisAI utilization
Soft Skills
analytical thinkingattention to detailcommunicationprioritizationcuriositycollaborationstrategic decision makingproblem solvingadaptabilityinsight generation