Wella Company

Manager, Omnichannel and Social Commerce

Wella Company

full-time

Posted on:

Location Type: Hybrid

Location: Calabasas • California • United States

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Salary

💰 $105,000 - $130,000 per year

About the role

  • Lead the overall TikTok Shop growth strategy, including channel planning, product prioritization, promotional cadence, and performance optimization.
  • Provide strategic oversight to the TikTok Shop agency, ensuring alignment on growth plans, creator pipeline, content direction, and storefront performance.
  • Serve as the internal owner for TikTok Shop, aligning Marketing, Brand, Social, Creative, Operations, Sales, and DTC teams to support channel initiatives and ensure cohesive execution.
  • Troubleshoot and resolve operational, system, or technical issues impacting channel performance in partnership with internal teams and the agency.
  • Provide regular performance reporting to internal stakeholders and make strategic recommendations to improve channel performance.
  • Support broader omnichannel ecommerce efforts as needed, including assisting with B2B retailer.com partners (e.g., Sally Beauty, Cosmoprof, SalonCentric) or brand.com initiatives.
  • Collaborate with Sales, Marketing, Creative, Operations, and DTC teams to deliver assets, product information, and updates required for digital channel execution.
  • Ensure consistency of brand storytelling, product presentation, and promotional alignment across digital touchpoints.
  • Contribute to channel-level forecasting, demand planning, and performance analysis to support holistic omnichannel visibility.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field with 4+ years of experience in ecommerce, digital marketing, social commerce, influencer/affiliate marketing, or marketplace management; Or 6+ years of relevant experience.
  • TikTok shop experience highly preferred
  • Strong understanding and passion for social-commerce platforms, short-form content strategy, and creator/affiliate ecosystems.
  • Experience managing external agency partners and cross-functional teams.
  • Strong analytical skills with the ability to interpret data, surface insights, and make informed, strategic decisions.
  • Excellent communication, relationship-building, and project management skills.
  • Creative thinker with a passion for innovation and driving business growth.
  • Beauty, personal care, or consumer products experience preferred.
Benefits
  • Health insurance
  • Life and disability insurance
  • 401(k) retirement plan
  • Paid holidays
  • Paid time off (PTO)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ecommercedigital marketingsocial commerceinfluencer marketingaffiliate marketingmarketplace managementdata analysisperformance optimizationdemand planningforecasting
Soft Skills
communicationrelationship-buildingproject managementanalytical skillscreative thinkingstrategic decision-makingcollaborationtroubleshootinginnovationteam alignment