Weekday (YC W21)

Director of Organic Growth

Weekday (YC W21)

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Lead

Tech Stack

AndroidiOSWordPress

About the role

  • Define and execute a holistic organic growth strategy across SEO, ASO, GEO, and extension platforms.
  • Set and track quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and revenue.
  • Lead, mentor, and scale the organic growth team, fostering a culture of experimentation and accountability.
  • Own and prioritize the organic growth roadmap, balancing quick wins with long-term initiatives.
  • Partner cross-functionally to integrate organic growth into product development, launches, and content strategy.
  • Influence product roadmap decisions using user intent, search trends, and competitive insights.
  • Own end-to-end SEO performance across web properties.
  • Drive on-page, off-page, and technical SEO strategies to achieve and maintain top keyword rankings.
  • Lead technical SEO initiatives including crawlability, indexation, site performance, and structured data.
  • Oversee keyword research, content optimization, and content gap analysis.
  • Manage link-building and digital PR strategies to enhance domain authority.
  • Monitor algorithm updates and adapt strategies to sustain growth.
  • Develop strategies to maximize visibility across AI-driven search experiences.
  • Optimize content and structure for LLM-based discovery and citations.
  • Define GEO metrics and run experiments to measure impact on traffic and conversions.
  • Conduct competitive analysis to improve share of voice in generative outputs.
  • Own app visibility and performance across Apple App Store and Google Play Store.
  • Optimize listings including titles, descriptions, keywords, and creative assets.
  • Drive ratings and reviews strategy to improve user trust and conversion.
  • Run A/B tests to continuously improve install conversion rates.
  • Collaborate on localization strategies for international markets.
  • Manage visibility across browser extension marketplaces (Chrome, Safari, Edge, Firefox).
  • Optimize listings and improve conversion rates through continuous testing.
  • Develop strategies to enhance ratings, reviews, and user engagement.
  • Align extension strategies with SEO and ASO for a unified organic presence.
  • Build and maintain dashboards tracking performance across all organic channels.
  • Define KPIs and ensure data-driven decision-making across the team.
  • Present insights and strategic recommendations to senior leadership.
  • Manage and optimize the organic growth tech stack (e.g., analytics, SEO, ASO tools).

Requirements

  • 8–10 years of experience in SEO and/or organic growth, with at least 3 years in a leadership role.
  • Proven success driving organic growth for high-traffic platforms and consumer applications.
  • Demonstrated ability to rank highly for competitive keywords and scale organic visibility from zero.
  • Deep expertise in technical SEO, content strategy, and link-building.
  • Hands-on experience with ASO for iOS and/or Android apps.
  • Strong understanding of AI-driven search and emerging GEO practices.
  • Proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and ASO platforms.
  • Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS.
  • Excellent communication skills with experience presenting to senior leadership.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Nice to Have
  • Experience in SaaS, EdTech, or consumer tech environments.
  • Exposure to multi-regional and multilingual SEO/ASO strategies.
  • Knowledge of structured data, schema markup, and knowledge graph optimization.
  • Experience with programmatic SEO and large-scale content generation.
  • Background in conversion rate optimization (CRO).
  • Experience optimizing browser extension listings.
  • Comfortable working in a remote, globally distributed team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOASOGEOtechnical SEOlink-buildingcontent strategyA/B testingconversion rate optimizationkeyword researchcontent optimization
Soft Skills
leadershipcommunicationmentoringcollaborationdata-driven decision-makingstrategic thinkingexperimentationaccountabilitypresentation skillscross-functional partnership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business