Assistant Product Marketing Manager

Weekday (YC W21)

full-time

Posted on: 1/14/2026

Location Type: Remote

Location: India

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About the role

Support the development and execution of go-to-market strategies for an AI-based SaaS platform.
Craft clear, compelling product messaging and positioning for different customer segments.
Plan and execute lead generation campaigns across organic and paid channels.
Own and optimize the end-to-end marketing funnel, from awareness through conversion.
Independently identify, test, and scale new marketing opportunities and channels.
Collaborate closely with design, content, and technical teams to execute campaigns effectively.
Track campaign performance, analyze results, and share actionable insights and recommendations.

Min Experience: 2 years
Strong ability to market and promote products, particularly SaaS or digital tools (agency experience is a plus, not mandatory).
A self-starter mindset with the ability to learn quickly and solve problems without detailed instructions.
Excellent communication, storytelling, and positioning skills.
High level of ownership and comfort working independently.
Ability to perform well in a fast-paced, evolving, and low-structure environment.
Experience marketing to SaaS or D2C audiences (preferred).
Understanding of SEO, CRO, and growth marketing concepts (preferred).
Familiarity with marketing automation platforms, analytics tools, and CRM systems (preferred).

Tip: use these terms in your resume and cover letter to boost ATS matches.

go-to-market strategieslead generationSEOCROgrowth marketingcampaign performance analysisproduct messagingproduct positioning

self-starter mindsetproblem-solvingcommunicationstorytellingownershipindependenceadaptability